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on 13 July 2014
As a mobile developer, I am following the progress of the major computing platforms, but I don't have much time for reading and analysing and comparing various sources of information and opinions. This book gave me a lot of valuable information and added substantially to my understanding of the industry. Its final conclusion seems to hold true now, one year later. Google came up with Android Wear, a long expected platform for smart watches, and there is a range of attractive devices that implement it. On the other hand, Apple is still silent about the speculated iWatch, and by the middle of 2014 it still hasn't announced anything substantially new. The absence of Steve Jobs is felt very strongly.
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on 27 December 2013
A decent but not a great book with a flawed conclusion

As someone who has followed the subject matter of this book closely for as many years as the author, if not more, I found this to be a decent book, but far from a great one. It tells the story from both sides, and that was pretty well done as far as it went, but nothing new or extraordinary emerged. One of the central themes in the book is that the winner of any patent wars nearly always becomes the dominant player, and numerous historic examples were cited.

In the patent wars between iOS and Android, Apple is comprehensively trouncing Google and its Android Licensees yet the author comes to the puzzling conclusion, contrary to his own theory, that Google now has the upper hand. In the short time since this book was published I would suggest that things have moved even more decisively in Apple's favour. Apple have won again at the patent retrial in Northern California. They've also had an incredibly successful global launch of iPhone 5s/5c, iPad Air and Retina iPad Mini, whereas Samsung's Galaxy S4 seems to be performing well below expectations, Samsung themselves appear to have peaked and in the US Apple now commands a greater share of the US Smartphone market than all of the hundreds of Android handsets and their makers combined. In addition Google and its licensees seem to be very scared indeed of the lawsuits that have recently been issued by the Rockstar consortium, and I quote:

'Google's complaint contains a lot of rhetoric, accusing Rockstar of having "placed a cloud on Google's Android platform" and threatening "Google's business and relationships with its customers and partners, as well as its sales of Nexus-branded Android devices".'

As I understand it Apple have many, many more patents to wield, and I believe those ones are even stronger than the ones they have used so far against Android. When you also consider that the only way that Android has gained market share is essentially by giving away phones for free, it is a non-contest. If they had to sell them them for anything close to what Apple can and does command they'd get nowhere ... As Microsoft has found out the hard way. Anyone can APPEAR to win in the short term by giving product away. But it hardly ensures the survival of the companies concerned. Apple still maintains a price premium because they deliver cutting edge products that people can always depend on. I therefore disagree with the author's conclusion (not particularly clearly stated) which fails to take these facts into account.
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on 6 January 2014
This is a very interesting book, especially if you are interested in the inception of the iPhone and Android platforms, some very good stories although I did start to lose interest at the very end of the book, probably slightly longer than it needed to be.
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on 27 December 2013
Like any good read one cannot wait to turn the page.
The book claims to record the factors that governed behaviour of the top people in the World's largest IT businesses.
It is full of intrigue and illustrates how quality (always) wins out over price. The significance of vision+creativity+commitment comes through time after time.
To what extent it is historically accurate remains an unknown. Despite that, the author presents scenarios that are both stimulating and plausible.
It will appeal to those who like to investigate 'why' questions.
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on 22 December 2013
Fascinating rendition of the story so far, full of interesting insider interviews and great depth. I'm a mobile tech professional and still found this very educating and insightful, contrary to a rather harsh previous reviewer
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on 9 June 2015
one sided book to google but maybe thats the way it was - enjoyable read, although the bit on the legal patent stuff seemed a bit of padding (especially for non americans) - Was Steve jobs that bad?
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on 19 February 2014
if your an Apple fan then its one sided, Google Copied, but, and here is the big but, did Google Drive Apple to be more creative, and what does the future hold, will Google surpass Apple, this book does not have the answers, but it rue is a good read.
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on 18 February 2014
As a sucker for especially Google and eCommerce it was a pleasure reading this book. Impressive picture of the war between Apple and Google with a lot of insight.
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on 27 April 2014
One of best tech history books I've read. Particularly enjoyed the chapter about how the iphone was held together with gum for its 1st demo at macworld.
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on 1 April 2015
fantastic, brought back fond memories
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