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5.0 out of 5 stars Good Search Marketing Guide for Beginners!, 4 Feb. 2015
This is a good quick starter guide for search marketing beginners. Both PPC and SEO are mentioned. Every easy to read! For more advanced technical skills for internet marketing, such as SEO, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is an excellent tool book to read. It addresses the most critical topics and tactics in the online marketing for a business: SEO, social media and Email Marketing at one central location. The book covers huge technical grounds in SEO, social media and email marketing in great details. It shows the readers the technical tips in on-page, off-page, server-side optimization and link building tactics while showing them the codes that are ready to use . Its critical tactics in FB marketing based on role playing will open your eyes. In addition, it gives the readers not only SEO Tips but also proven email marketing management tactics by tweaking the key email elements that they can apply right away.

On the technical level for PPC marketing, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before. The book also illustrates critical campaign metrics to watch for, how to interpret these metrics and respective actions to take to improve your campaign. Landing page optimization tactics to increase the CTR and conversion rate are emphasized while conversion attribution model and its application is well-addressed. In addition, it shows you many effective bidding techniques to optimize your profit while lowing your CPA. Furthermore, this book extends the value of PPC techniques by applying the PPC tactics into a job search process with examples that readers can use immediately after they read the book.

Good luck on your online marketing effort!
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0 of 1 people found the following review helpful
5.0 out of 5 stars Excellent!, 23 Jan. 2014
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I'm not one for writing reviews but, after reading this book felt the need to express how pleased I am with my purchase. The book is really well written and covers all the important parts to SEO and Search Marketing.

I enjoyed it so much that I've just ordered Nicks second book 'Teach Yourself Successful Social Media Marketing in a Week'.

Very well done Nick. The only problem is you have only written the two books! Get writing some more please.

Dwayn.
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0 of 2 people found the following review helpful
4.0 out of 5 stars Not read it just yet, but i will definitely ..., 16 Sept. 2014
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Not read it just yet, but i will definitely do by the coming few weeks. It did arrive exactly when you stated it would, Cheers!
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