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23
4.8 out of 5 stars
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0 of 1 people found the following review helpful
on 1 May 2015
Well, maybe not so much wrong, as I just hadn't considered how much of life it covered, nor the fractal nature of it. Perry has opened my eyes and challenged my thinking. Isn't that what good books do?

An added benefit: Here's a book on business, written by an engineer, with an engineer's mindset! Wow. An engineer myself, I've long suspected that the gaping divide between geeks and marketers should be bridged. Perry's done it. He's stirred math, psychology, marketing and business all into the same pot, to create some terrific food for thought (and action).

Perry was also kind enough to exchange tweets with me when I was halfway through. (And he generously recommended another book, which I am now well into.) Really looking forward to re-reading 80/20 Sales and Marketing!
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on 6 August 2015
a classic on 80/20
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on 21 May 2015
Good Book
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1 of 3 people found the following review helpful
Just a quick note - although the 80/20 principle is fairly familiar to many business people, what Perry has done is apply it in unusual but very effective ways.. This has caused me to think very differently (and decide differently) not only about how I run my own business, but also how I also talk to others about building their own businesses.. Very practical, very interesting, very useful. Thanks Perry.
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1 of 3 people found the following review helpful
I suggest you read with your own venture always at the back of your mind. Not so much what it is today but what it might become. Be prepared to abandon much of what you're presently doing.

Perry Marshall's work is always valuable, but this one deserves reading at least twice a month and your business will change - for the better
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0 of 1 people found the following review helpful
on 8 September 2013
Not sure how else to sum this book up really. Fail to buy it at your peril if you have anything that requires marketing. Perry Marshall is a marketing genius!!
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1 of 3 people found the following review helpful
on 24 December 2013
I have applied the techniques in this book to several aspects of my business. It is like looking through xray glasses and seeing what is really or could be driving your business. Would have paid many times the price to get this book.
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0 of 1 people found the following review helpful
Marketing genius! If you don't read this book you are missing out big time. It is an absolute gem and full of helpful insights.
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1 of 3 people found the following review helpful
on 27 April 2014
There's so much good stuff in here I am very impressed. If I only got 1 chapter for the book price I would be happy. The chapter on rapid market research was my favourite!
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0 of 1 people found the following review helpful
on 22 March 2014
For anyone serious about surviving in business. Get it, read it and read it again. I know I certainly will.
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