Most helpful positive review
10 of 10 people found the following review helpful
An essential handbook for new cafe owners
on 28 June 2010
This is an excellent book and one that I carried round with me in a backpack in the months before I set up my cafe. I referred to it constantly and used it to help me source equipment, for advice, eg about going to exhibitions and also for support - it was written by people who, like me, gave up a very different career to become cafe owners.
The one thing that is missing is advice on how to get customers through your door - or just to notice that your cafe is there! There is some info there, but it's not very detailed. I think this could be the subject for a whole new book. Reading the book gives the impression that customers just magically flooded through the door on the first day they opened, and I'm sure this is because they did a brilliant marketing job before they opened. After all, they used to be in PR. I think a book on how to market your cafe and how to get and keep customers would be a great success.