Top critical review
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Strong on Web Marketing but weak on basic financial aspects
on 26 July 2012
I read the e-book on Kindle.
1. Very positive points include the various tips on web marketing, social media and sales generally.
2. Positive points are the reasonably relevant quotes and experiences from people who have made it in business plus (some) motivational phrases peppered throughout the book.
3. Negative points include too many quotes, especially from the late Dame Anita (who is actually a co-author and makes this seem a little biased) and the general over-emphasis on self promotion. Also the numerous spelling and grammatical errors should not occur in a business book that promotes getting things right in business and especially from a copy writer.
4. Very negative points are the errors in the book about finance and especially the really fundamental and basic mistake of mixing up profit with cash (you pay the bills from cash not profit). The Business Plan advice is not focused enough.
Overall, in my opinion this is a reasonable book but it needs to be more practical and has to be absolutely accurate in its advice on finance, an aspect that in my experience most business owners need to master better so they can survive and grow.