Top positive review
2 of 2 people found this helpful
A good primer
on 22 August 2013
This is a deceptively useful book. It is a very clear and simple read, but there is a lot of helpful information. What the author has done is take an academic literature review and turn it into a practical "how to" guide.
Using plain English and a conversational style, a lot of rigorous research has been reduced into easy examples. The lessons of each example are explained and then summarised. At the end of the book, all of the lessons are placed into one "strategy list".
There isn't the detail and insight of say Kahneman's "Thinking, Fast and Slow or Cialdini's "Influence: Science and Practice" but "How to get People to do Stuff" is a good primer.