Most helpful critical review
3 of 3 people found the following review helpful
a good read, love the cover
on 15 April 2013
A friend left it at mine by chance a couple of weeks ago and I have ended up reading it. I don't usually read business books, but at a first glance I was intrigued by some of the brands names that appear on the cover and so I decided to give it a go, starting from Paul Smith's chapter. You can actually do that without missing anything, because each chapter tells a different story, and this was actually on of the reason why I enjoyed the book, being free to browse it my way.
Each chapter has a quite personal twist, and they are both informative and interesting, this thanks to the fact that they are set as informal interviews. Paul Smith's story is def my favourite. I love the way he designs but before reading this book I didn't know anything about how he actually made his business back in the Seventies, and what kind of person he is. There are a lot of interesting facts about all these entrepreneurs, from which you can gain quite a lot of inspiration, while enjoying a bit of British business culture history.