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3 of 3 people found the following review helpful
5.0 out of 5 stars Very informative, 14 Mar 2013
By 
C. Norris "the ancient mariner" (bucks, uk) - See all my reviews
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Right from the first few pages this book by BBC Click's Kate Russell gives clear concise information about this confusing subject.
The text is littered with examples, web addresses and great explanations.
Highly recommended if you run a business and am curious about 'the cloud' or (like me) just need a broad explanation for personal interest.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Brilliantly Written and Fascinating Read, 30 Mar 2013
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Kate Russell's new book, Working the Cloud, is the perfect guide for anyone even considering opening their own business. It is also perfect if you need to migrate your business to the Cloud or if you simply just want to know more about how they business world and the technology world are linked.

From the start the book is thorough and detailed and it explains some complicated things in a really simple way so everyone can understand. From technology novices to Internet geeks this book is ideal for everyone.

The book is crammed with useful web links of practically everything from social networks to useful softwares. Kate explains the uses for every website perfectly and if you are reading a chapter about video softwares she gives you a choice of websites and not just the most popular one. This is extremely useful because it allows me to compare the websites myself and decide which one I think is best.

In conclusion, Working the Cloud is a fascinating read which will advantage anyone who uses the internet - which is basically everyone! I would definitely recommend this book.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Solid, clear and friendly advice, 19 Mar 2013
By 
Andy Piper "social bridgebuilder | photograph... (Kingston upon Thames, Surrey, United Kingdom) - See all my reviews
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This review is from: Working the Cloud: The ultimate guide to making the Internet work for you and your business (Kindle Edition)
Kate's expertise in topics related to computing, technology and the Internet really shines through in this friendly and well-written book. It is primarily aimed at those wanting to "work" in or on "the cloud" (the Internet) i.e. businesses, large or small - but it is also a really good manual full of tips and advice for anyone making use of cloud services, and is especially good where it covers online identity and etiquette, for example. Kate's style is friendly and the book reads at a swift pace (there's so much to potentially cover), making it a good primer for those new or uncertain in the space. I liked the Tip callouts which clarify sections or provide quick advice on particular issues. It's definitely not just a list of websites and services to use... Kate really picks out the ones which "stick" and give the most value, as well as including interviews with entrepreneurs who tell their own stories of doing business online. As someone who works in the technology space I even picked up a bunch of tips and useful sites to use myself! Well worth your time. Don't forget the associated app for iOS and Android which provide useful updates, and also there's content which can be unlocked by using the Aurasma app on the book's cover.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Working the Cloud, 10 Mar 2013
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This review is from: Working the Cloud: The ultimate guide to making the Internet work for you and your business (Kindle Edition)
Working the Cloud is a wonderful source of inspiration, advice and tips to help anyone with an interest in using the internet and social media to get messages across. There is no need to be in business. Kate Russell is well known from her weekly BBC Click slot. Her friendly girl next door, cat loving, personality comes across in the book. Really advocate buying or downloading it. A 5 star plus book.
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5.0 out of 5 stars A must have tool for any micro-entrepreneur, 6 April 2014
This review is from: Working the Cloud: The ultimate guide to making the Internet work for you and your business (Kindle Edition)
For anyone in business, and especially for micro-entrepreneurs like me, this is a great resource that will teach you what is out there, mostly for free, to help you build and make your business sustainable. With technology emerging so fast, there are few courses or classes you can go to that will teach you about everything that is available online to help your business and how to use them best. Kate Russell will help you navigate your online options. You can pick and choose from the suggestions she gives to create a package that works for you. I kept my sticky notes handy to mark key pages in her book, and use it as a reference tool. As a self-employed publicist, and an indie writer, this book has helped me pick up insight about new ways to maximize my success with my business ventures. You also know that you are getting advice from a true expert because of her many years of experience as a TV host with BBC Click.
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4.0 out of 5 stars Well worth reading, 8 July 2013
By 
Mole "Mole" (UK) - See all my reviews
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Kate Russell is a well-known technology writer; and a regular contributor to the BBC "Click" programme where she highlights websites and applications that she finds of particular interest. This book is a written version of some the material that she has presented.

The book sets out to provide some guidance for small businesses on how they might make use of the Internet; and how to get the best out of the use of the different Social Media products as part of their commercial strategy. It highlights key issues where there might be potential problems and provides relevant warnings for the unwary; and also offers handy tips on making the most of the various products. This is interspersed with snippets of advice on creating efficient working practices and making use of the Internet to enhance business functions that would be of value to almost any type of operation.

It's written in a conversational style that reflects her personality; cheerful, bright and bubbly. If you know her work, you could almost hear her talking as you read the text. The book is well laid out and structured in a way that would make it very easy to pick out key topics of particular interest. It's loaded with a great deal of information about specific websites, highlighting ways in which these could be used; along with details of online material for additional reading.

The key value of the book is that it's informative without being too heavy on the technical side; and it does a good job of explaining some important aspects in a way that would be of value for the primary target audience. Most of the topics are quite short in length, but this would make it easier for the less technically minded to digest and understand the material. It's a useful little volume that focuses more on the use, rather than the creation of the applications.

Simple to read, it does achieve what it sets out to do; though there are areas where it could benefit from a little more technical information to validate some of the assertions. Although it is aimed at the smaller business, there are items that might be as useful for the larger enterprises; and it would probably be of benefit to many of these in helping to create an appropriate strategy for getting the best out of social media.

This is a slim little paperback that is worth reading; aimed more at the marketing personnel rather than the technical staff.
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5.0 out of 5 stars Kate Russell picks her way through the digital jungle, 26 Jun 2013
With so much web noise, it can be difficult keeping up with the latest web services on offer but trusty author, Kate Russell, picks her way through the digital jungle, bringing you all the best sites and services that the cloud offers, which really can make a difference to your business. We highly recommend it.
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5.0 out of 5 stars Excellent Guide for the Budding Entrepeneur, 8 Jun 2013
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I have always been overwhelmed by the idea of using the internet as a marketing tool (other than making websites). This book shows the importance of the social web for marketing in modern business and how to use it. It is filled with inspirational snippets from real life business gurus to keep you enthused and describes and recommends many useful tools to make your business life easier. Having just finished it, I have put only a few ideas into practice so far but can already see results.
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4.0 out of 5 stars Very good if not ultimate, 23 May 2013
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This is a very useful book written in an approachable style.

First, a couple of things that are not so good. I read the book from the beginning - a habit I've fallen into with eBooks - and found Hilary Devey's 'Foreword' rather lumpy; it could have done with a good edit. Also, the book can come over as a pile of bricks at times, with the mortar to bring it together less easy to find - though Kate does give useful examples throughout.

That said, this is a very practical book that could be used to set up an internet business and to run it economically from your local coffee shop, if you like. The strongest sections are at the front of the book and are enough to help a businesses to establish a social media presence - though perhaps not enough to grow it and co-ordinate it.

Kate's writing is very clear and her enthusiasm is infectious in the manner of her regular slot on the BBC's Click program. I have been using IT for years and there was plenty that I highlighted for later reference. Well worth buying even for old hands.
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5.0 out of 5 stars Excellent practical content, 22 April 2013
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This review is from: Working the Cloud: The ultimate guide to making the Internet work for you and your business (Kindle Edition)
A definite read for anyone running a business or anyone who works online in any way. full of really useful information and web links. Easy to read and understand.
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