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2 of 2 people found the following review helpful
5.0 out of 5 stars You must read this..., 10 May 2013
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This review is from: The Boron Letters (Kindle Edition)
Gary Halbert was probably the best direct marketer and copywriter of the 20th century.

In this exceptional book made up of letters from Gary to his son, Bond (himself a top copywriter and marketing consultant), he imparts his lifes wisdom.

The letters were sent from the Boron Federal Prison and the original letters have become a cult classic.

What makes this book so special is the updating of the letters in the form of a commentary by Bond telling how they apply today.

From the basics of copy to what really gets people to buy to lessons from some of Gary's top converting offers (which led to billions in sales), the Boron letters is a must read.

This is a must read for any student of marketing or indeed life... and that's no hyperbole!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent!, 14 Feb 2014
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This review is from: The Boron Letters (Kindle Edition)
The advice contained in this book is worth a million dollars. The advice and knowledge Gary Halbert shares on how to conduct your business is extremely powerful. Listen to what he says and apply it to yourself. It works.

Recommended to marketers beginning their journey to success. The Boron Letters will boost you along the way.

Andy Moore
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1 of 1 people found the following review helpful
5.0 out of 5 stars The Gospel of the History in Copywriting, 6 Feb 2014
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R. Sykes (Belfast) - See all my reviews
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This review is from: The Boron Letters (Kindle Edition)
If you want to know the true history of the "inventor" of sales copy, this is the book to read.
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The Boron Letters
The Boron Letters by Bond Halbert
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