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5.0 out of 5 stars A must for investors and IR practitioners, 12 Feb. 2014
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Combining her insights in finance and communications Rittenhouse ranks CEOs' trustworthiness based on their letters to shareholders in Annual Reports. The book is a turn-pager with a clear message: What CEO tell shareholders deserves to be taken seriously by prospective and existing investors. Decoded they carry information crucial to the understanding of how the company is doing and where it is heading. Rittenhouse shows us how to use the tools. Well structured and extremely well written, the book shows that linguistic analyses coupled with examination of financial statements are a formidable tool, not only for investing purposes but also because of the more general insights into governance and leadership such exercises give.
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