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1 of 1 people found the following review helpful
4.0 out of 5 stars Web Psychology
Nathalie Nahai's goal in Webs of Influence is to provide insights into how we can improve our online presence. Her book takes you through all the necessary background to how psychology can be used to great effect to boost online success.

Whilst Web Psychology is a comparatively new field, the author has managed to use the latest available research and data to...
Published 18 months ago by Richard Brelet

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39 of 42 people found the following review helpful
2.0 out of 5 stars A good introduction to psychology principles. Weak on application and case studies
Short Review:

A broad and useful introduction to several areas of psychology. Lively, engaging writing style. An easy-read.

Weak at proving that the ideas offered (the book is full of 'Make This Work For You' suggestions) would made a difference i.e. a lack of evidence.

Recommendation:

If you don't know much about psychology,...
Published 22 months ago by Andrew Lloyd Gordon


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1 of 2 people found the following review helpful
5.0 out of 5 stars Research summarised in a beautifully practical book, 3 Feb 2013
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This book has literally swallowed hundreds of academically stiff, boring and inaccessible papers, chewed them up, and spat out a wonderfully practical, intelligent and above all useful book. This book goes beyond the superficial lists of what to do when building and website - it actually tells you why and makes the process of understanding this fascinating. Even if you aren't interested in websites at all, it is still a great text that deals with marketing, communication and influence in a broader sense too. A great read and well worth the investment.
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1 of 2 people found the following review helpful
5.0 out of 5 stars Essential Reading, 5 Jan 2013
It's abundantly clear that this book has been painstakingly researched and indeed it has some of the hallmarks of an academic publication although it's very clear and easy to read. I found the continuous use of citations and references throughout the book very useful as some of the topics I will want to dive into a little deeper.

But it's the book's practical insights that make it essential reading and enormous value to anyone who wants to be more influential online. I'm a web professional and I've always been of the opinion that a little more emphasis should be put on web site conversion rather than a preoccupation with traffic building. This book will greatly help anyone wishing to explore the relatively new field of conversation rate optimisation.

It will make you stop and think and may prove invaluable to your own online strategy.
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1 of 2 people found the following review helpful
5.0 out of 5 stars Highly recommended, 4 Dec 2012
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Really enjoyable read and packed full of great ideas for anyone looking to promote themselves or their business on the web. Accessible, good-humoured and beautifully presented.
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1 of 2 people found the following review helpful
5.0 out of 5 stars A new guide to a new frontier of research!, 14 Nov 2012
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A fascinating book which applies findings from the new `behavioural sciences' to understanding the new frontier of the web. There is an absolute wealth of thought-providing ideas here, across a range of areas, including cultural differences, sensory marketing, the psychology of communication and influence, what the new behaviour sciences tell us about decision-making, and the psychology of colour and aesthetics (including some examples from eye-tracking studies of how people view websites). The book also contains loads of case studies, which bring to life the ideas discussed. It's extremely well designed, with great use of colour, images and info-graphics throughout. All those who have been waiting for a comprehensive book on the psychology of web-design will leap on `webs of influence'!
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1 of 2 people found the following review helpful
5.0 out of 5 stars Surprised it hasn't been written before ..., 31 Oct 2012
One of the few books I've read that doesn't get rubbish in the middle!

Written in Nathalies accessible and joyous style this book gets to the point and entertains you along the way. It's littered with wow moments (even if you have a psych background) and contains plenty of stories to share and has lots of food for thought. It's surprising it hasn't been written before.

This is a book that can both streamline your business and make you just that bit more interesting at a dinner party! What more could you want?
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1 of 2 people found the following review helpful
5.0 out of 5 stars A wonderful journey into the worlds of web, psychology and neuroscience, 30 Oct 2012
This book was such a compelling read! Conveniently divided into three distinct sections, Nathalie Nahai imparts revealing techniques, strategies and insights that not only increase your awareness and secrets of web influence, but also provides very valuable and informative sections to implement and put into practice throughout the book.

Delivered in first person narrative in places, Nathalie also shares her experiences, views and observations, drawing you into her wonderful and intriguing world of web and psychology. The tone is friendly and approachable, while at the same time, well supported with rigorous research, studies, experiments and academic references. Despite the rapidly changing terrain of the web, this book stands the test of time by demonstrating firm and established principles and procedures that can be applied today and in the future.

The infographics are also a great and visually stimulating navigating resource that present information and data clearly and concisely. The book is also sprinkled with fascinating full colour images, examples of websites, case studies and anecdotes that make this title readable and highly interesting from beginning to end, (or end, beginning and middle in my case).

This is an important and 'must read' publication not only for businesses wanting to achieve results and improve online success, but also for web developers, designers, marketeers, advertisers, educators, students... In fact the audience is as broad as the ubiquitous nature of the web itself.
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1 of 2 people found the following review helpful
5.0 out of 5 stars Thorough, informative, entertaining, 26 Oct 2012
I'd been greatly looking forward to this book (small declaration of interest: I've an acknowledgement at the front for a suggestion I made on the author's website) and it does not disappoint.

Bringing together a comprehensive review of the current theories of on-line influence, it translates these into entertaining case studies, backed up with practical advice for your enterprise or campaign.

A must read for anyone looking to communicate and promote themselves, their products and their services in the digital-leisure age.
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3 of 5 people found the following review helpful
4.0 out of 5 stars It works!, 28 Oct 2012
This is a great book to read if you're a designer, developer, or business looking to find evidence-based ways to boost online engagement. Practical, well-researched and useful - a must if you're serious about competing in an over-crowded market!
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0 of 1 people found the following review helpful
3.0 out of 5 stars Too often very vague in content., 11 Nov 2014
The author regularly describes in detail the thoughts and feelings behind user interactions but fails to tie them to actionable suggestions for online activities. E.g in chapter 7, making a 'sense of belonging work for you' on a website.. "Use this online by finding out what your customers like and will want to share with their friends". The book is riddled with this type of vague advice. Some content is interesting but the suggestions may as well be along the lines of 'find out what will make customers spend more money and then do that'.
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5.0 out of 5 stars Five Stars, 3 Oct 2014
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Very interesting
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