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4.0 out of 5 stars Well worth the read, 16 Feb 2013
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M. King (Gloucestershire, UK) - See all my reviews
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Social media as a topic area is well catered for if you're in B2C marketing, less so in B2B. I teach digital marketing and lead sessions for many global corporates on behalf of the Chartered Institute of Marketing [...] and will recommend this book to my delegates; it echoes many of the lessons I deliver. Buy and read with confidence.
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