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22 Reviews
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24 of 30 people found the following review helpful
4.0 out of 5 stars Few people justify the title "Legend". Max Clifford does!
The autobiography of the man who is regarded as the Godfather of the Public Relations industry, a legend who has made stars and played the media like a harp to the advantage of his clients.
We also get to see the other Max, who has literally made and donated millions to charities as well as giving freely of his time and expertise. A devoted father to an increasingly...
Published on 25 Sep 2005 by Roy A Ellor

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15 of 15 people found the following review helpful
1.0 out of 5 stars A PR job on the man himself
This promises much but delivers very little indeed. Clifford prides himself on the stories he suppresses as much as those he helps expose, so any readers hoping to pick up the real inside story will be sorely disappointed. What they will get is an endless stream of tales about how Max helps elderly neighbours, gives to charity, and never misses a chance to polish his...
Published on 7 Jun 2007 by gpats


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4 of 5 people found the following review helpful
4.0 out of 5 stars An interesting insight, 27 Nov 2006
By 
SilentSinger (London) - See all my reviews
(VINE VOICE)    (TOP 1000 REVIEWER)   
I enjoyed this romp through the crazy world of PR and celebs and was interested to hear more about the man who's often at the centre of things. It's a bit of a double handed auto/biography - with Max telling his story, backed up by the co-author commenting about how Max's life and work have impacted on others.

I think Max comes across as a driven man with a soft side and there is a chapter devoted to his charity work, which is very worthy, but kind of a bit 'Smashey and Nicey' for me. His devotion to his daughter is second to none and the chapter where he describes the loss of his wife is particularly moving.

I fear there has been a fair amount of editing on issues such as Max's private life, but the book hints at enough scandal without that. Overall, a good read and essential for any student of the celibrity world.
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1 of 1 people found the following review helpful
2.0 out of 5 stars Don't believe the hype, 10 Jun 2008
I was really looking forward to reading this and expected it to be filled with juicy gossip and an insight into the celebrity world. Sadly it was disappointing. Not very well written, repetitive and frankly, boring.
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3.0 out of 5 stars Reveals the many diverse sides of this enigmatic man......, 13 May 2014
By 
Silverdolphin23 (LONDON, United Kingdom) - See all my reviews
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This review is from: Max Clifford: Read All About It (Kindle Edition)
Quite an exceptional person........coming from an ordinary family, left school without any 'quals'- yet has done so well by any standard in the class ridden society of Britain........ a very clever man- but, alas, if only he had been able to exercise more self control ....... !! Sadly, in this page- turner, we see the seeds of self negation which were lately to have proved his own undoing....... What a shame, because this man really has been through the mill with his first wife Liz, and with all he has done to look after his daughter thorough her dreadful illnesses........
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3.0 out of 5 stars As expected, 26 Jun 2012
I don't believe this book was as awful as some reviews state, but it could have been tightened up and made a lot better. I hate the way it often switched between Max talking and his ghostwriter talking about Max. There were some interesting snippets, but given his prolific client base and the stories he has been involved in repressing / publicising over the years there could have been more written about that. A lot of it did centre around his charity work and kudos to him for doing it, but with a book like this people want the gossip. Even his sex parties which I knew nothing about just skirted over the facts. Not bad if you pick this up for a couple of pounds, but disappointing if you pay full price.
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2 of 3 people found the following review helpful
4.0 out of 5 stars A real kiss and tell, 30 Jan 2008
Max Clifford is an engaging story teller. In this ghost written memoir, he gives his side of the PR business. I happen to like the man who is a devoted father. Some of his tales of the clients, from Sinatra to Chantelle, are funny and some are cautionary; he isn't a big fan of Freddie Starr. It is a fascinating romp with Max as lovable rogue. A perfect beach book, enough name dropping to be interesting and enough insights to make you admire his style. On this showing, he would be a great person to have dinner with.
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2 of 3 people found the following review helpful
1.0 out of 5 stars PR Puff, 8 Feb 2009
Sorry, this is the worst biography I have ever read. The sycophantic ghost writer spends most of her time brown-nosing Clifford. I read about half of this book and gave up.

If you want a far better insight into the world of news and showbiz, get Piers Morgans 'Insider' book. Its MILES better than this rubbish.
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1 of 2 people found the following review helpful
5.0 out of 5 stars Fun to read, 27 Feb 2008
Ok, so this book is a PR job for Max Clifford himself, but nevertheless it is still a great read. It is especially interesting for anybody working in, or wanting to work in the media and PR.

Some of the stories are very funny and they all help expose the vulnerable, human side of people.

There are also some realistic put-downs of some very unsavoury characters.
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3.0 out of 5 stars Good Read, 17 July 2014
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better than thought.
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4 of 8 people found the following review helpful
4.0 out of 5 stars Mr fix it, 21 April 2006
The Jim'll fix it of the celebrity world.

There was nothing that could not be fixed or arranged for the right money or deal.

Very discreet about his clients, would have loved some tabloid style gossip.
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1 of 3 people found the following review helpful
5.0 out of 5 stars Magic Max, 2 April 2008
A brilliant book by the PR legend Max Clifford.
The best book I have read since The Ouitsider by Piers Morgan and Bushell Off The Box by Garry Johnson.
All the above are Fleet Street legends and East End boys made good. This book is so hot it should come with ice cubes and so funny it would make a dying man laugh.
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