Most helpful critical review
Not 'Ivory' at all unfortunately.
on 25 June 2015
It arrived packed well, no complaints there. The only reason I rate it so low is because for saying 'Ivory' it is not at all 'Ivory' ... This is a fault I've noticed with a few brands naming their products things that do not match the names. If you're an idiot like me and purchase it thinking "Oh it's the lightest shade so it must be for light-coloured skin", think again. If you have fair skin this is terrible as it stands out as orange/much darker on your skin. I would suggest looking for 'Porcelaine' also from Rimmel but not always available with the Wake Me Up line. Light Porcelaine is super fair and Porcelaine is slightly darker.
Do not buy this if you have fair skin! It may say Ivory but it really isn't :D
Other than that it does feel sort of 'refreshing' when blended into the skin, and I don't really have any other complaints other than what I wrote above. :)