on 14 June 2013
If you eat healthily and think positively you can save yourself the trouble of reading this extended sales promotion for the author's own Amen Clinics in the USA. His main claim is that a $3000 brain scan at one of his clinics can prove you have psychological issues that need treatment, so unfortunately many people have visited his clinics under the impression they can be diagnosed and then helped with his expensive pills. Yet he is the only neurologist in the world to believe a scan of the brain can prove psychological problems. The rest of the world's medical profession disagree and think it is 'snake oil'. This hasn't prevented him from becoming extremely rich, despite the controversy. So if you're interested in reading this as an example of successful merchandising and marketing, that is probably it's most useful offering.