on 14 January 2014
Selling of the President is about spinning "The New Nixon." The sales pitch is done with Roger Ailes, TV producer and Fox News president. TV ads are shot with endless takes while Nixon stands before an audience of the silent majority and answers planted questions. When Nixon flubs a line or has the wrong "look" or cadence Ailes yells cut and they do it again. Nixon and his posse had learned from the 1960 contest. Look good and know the script made for popular consumption. Keep in mind Joe McGinniss was a friend of the Kennedys... and JFK/RFKs father was a Hollywood producer/studio owner. The book is actual while the truth is relative.