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3 of 3 people found the following review helpful
4.0 out of 5 stars Pretty Solid Book But The Concepts Aren't That Powerfull, 8 Mar 2012
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Mr. K. James - See all my reviews
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I'll try to keep this short and as robust as possible.

If you're new to Neuromarketing and it's concepts then you will find this book very helpful. very helpful indeed. As you make your way through the pages this book you get the strong sense that roger is a very well read man in this field, that he definitely knows a great deal about this stuff. so you feel confident to trust his intelligence on this matter. As you begin to read this you will find that you have many "wow, i didn't know that" moments. it's quite exhilarating. you really feel like you're getting some good stuff you'v never herd about before

now with that being said, i have to talk about the negative in this book. as you can tell by the title, he is explaining 100 ways you can market in the neuromarketing sense. and alot of these findings are not really fact, they are studies and observations and who's to say that these studies have any major value, the sample size of these studies may not be large enough. nevertheless it is interesting and i think it's something that we as business owners should check out. but i would say most of these little trinkets are nothing truly robust, instead they are just little ideas that may "tip the scale" in your favour. all in all i think everyone should give this a read, you may just be missing out. and if you never learnt anything about neuromarketing then you are most assuredly missing out

Feel free to email me at moneymavericks92@gmail.com
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1 of 1 people found the following review helpful
5.0 out of 5 stars A Book of Light Bulb Moments, 26 Jun 2013
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Calum I. MacLeod "ciml" (Scotland) - See all my reviews
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Roger Dooley is an excellent writer and a popular speaker on the conference circuit. His book is easily accessible to someone without a background in psychology and the concepts are presented in a very practical manner with many real-world examples.

It is unusual to have so many chapters in a book, but Brainfluence flows effortlessly and you will find yourself wanting to take notes. Anyone with a business will have multiple light bulb moments from this book.
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5.0 out of 5 stars Great Read, 6 Jun 2013
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This book is a power house of relevant information on branding and the way we use our brain to influence our very own decisions
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5.0 out of 5 stars Interesting and relevant, 5 Jan 2013
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haven finished it yet but so far, compelling, relevant and practical insight to how we think and how to take positive advantage from it
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4.0 out of 5 stars if you read the blog you will have most of these tips and tricks., 15 Dec 2012
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Book is good and full of useful tips and tricks. If you read Rogers blog you'll know most of this stuff anyway. A quick easy read.
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