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Customer Reviews

3.2 out of 5 stars13
3.2 out of 5 stars
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Yes it's not the most exciting thing Neil and Chris have ever put out, however it's far from 'dire' and surely the boys can be forgiven the odd commercial release when it's put into the context of their other work. The last album Format was a reminder of PSB's sublime talent as recording artists, whilst The Most Incredible Thing shows us they still have plenty in the tank. A new album (of original material) is due soon, and I am confident that this will redress the balance for all the naysayers.
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on 8 July 2012
Love it! Wonderful vibe about this track, combining retro and progressive sounds. Lovely flowing synth chords and a regulation catchy chorus, just what we've come to expect from one of pop music's greatest ever couplings. Expect to hear this throughout the Olympics coverage!
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on 8 July 2012
A rousing anthem-like production is slightly let down by somewhat corny lyrics. A few nice lines such as "enjoy it while it lasts" thankfully undercut the sappiness a bit. But let's face it, this song is meant to be listened to while watching people in slow motion strive for achievement, and on that level it will have no match this summer. Sounds incredible when turned up loud.
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on 4 August 2012
My call to Boys: Never stop making music. This may be not an It's A Sin or Minimal but it is not also the worst thing they have done. After 30 years it is a shame that some reviewers have written buckets of hate. This is a midtempo, nice ballad with some corny lyrics but it becomes quite good after a few listens and with the video supporting it, it becomes so much meaningful and tasty.

For another 30 years, hail to the Boys!
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on 6 August 2012
It's not easy when you've been following the boys since '85 - collected all there is to collect that you can afford, been backstage, visiting all the shows and running (...) for years and then you hear this 'comeback'-track and finding that there's absolutely nothing in this track that stick in your brain. PSB has managed to master all kind of music genres, and ballads has not been a weak point of theirs. But this is so extremely blend, not bad, but completely unispiring, and nothing that attracts fans like me or new listeners. If you want to stick out and be a winner, then you have to be more imaginative than this when composing. Hits of today does not sound like this, and that's for a good reason!
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on 3 July 2012
The sincerity of this track is very un-Pet Shop Boys. Lyrically it is not one of their strongest but is a welcome return and is an interesting collaboration with Andrew Dawson on production duties (more famous for his work with the likes of Kanye West). The production does shine through. Also to put it in to context it is most likely that they were asked to write this as they are rumoured to perform at the Olympics closing ceremony.
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on 6 July 2012
This is very much Neil Tennant's idea of a radio friendly single. It's also a real grower. It's not your typical PSB lyric, either, but clearly there's an olympic link coming up in their schedules. bodes well for the album to come.
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on 20 January 2013
Another great video produced by the Pet Shop Boys - ideal for their fans really the unusual video - would recommend
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on 3 July 2012
This is what we expect from the boys. They are doing just what they always do writing a producing the same great sounds they always have. Have seen some disappointing reviews so far not sure what other people are expecting. Personally I think it's maybe not the strongest for a first track but we shall see when the album arrives. Looking forward with great anticipation. Thanks again guys this is a 'winner' for me.
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on 11 July 2012
We should expect much better than this from PSB. Lyrically one of their weakest ever and the music just cannot rise above that. Neil Tennant is capable of much better singing than this whine. The Olympic theme is hack work. Where is the context of Britain and Europe today, especially since Love etc. was perfectly on target in 2009. Get Saint Etienne instead.
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