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16 of 16 people found the following review helpful
4.0 out of 5 stars Worth reading if you care about where the internet is heading
I just finished reading 'The Facebook Effect' about an hour ago, and I must admit that I was surprised by the book and it's content. It gave an intelligent account of the story of Facebook and real insight into the thinking of founder and CEO Mark Zuckenberg.

There were two concerns when I started reading the book. The first one was that the author, David...
Published on 6 Aug 2010 by Philip Weiss

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3.0 out of 5 stars The Facebook Effect: The real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company
A well written and researched book David K. Enjoy reading it but I doubt whether Facebook would become the world's fastest growing company looking at the much hyped initial public offering of its shares now worth 50% of its $38 per share offer. Glad I did not buy those shares knowing that it was a social network with no opportunity to attract would be advertisers as it is...
Published 19 months ago by Leo


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3.0 out of 5 stars The Facebook Effect: The real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company, 8 Dec 2012
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A well written and researched book David K. Enjoy reading it but I doubt whether Facebook would become the world's fastest growing company looking at the much hyped initial public offering of its shares now worth 50% of its $38 per share offer. Glad I did not buy those shares knowing that it was a social network with no opportunity to attract would be advertisers as it is only an intangible product with limited benefits to the users worldwide. Nonetheless this book is worth reading this Christmas and beyond.
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5.0 out of 5 stars A great read, 26 Jun 2012
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Im presently reading this book and finding it an enjoyable read. I've seen various documentaries about Facebook and this follows a similar line, its not too biased either despite being an authorised book. If your interested in the whole Facebook story and how Mark Z and other people became so rich / known, this is a good read.

Not too heavy in writing style either.
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4.0 out of 5 stars A well written account, 12 Feb 2012
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A received this book within a couple days of ordering it and i found it an excellent read so far. I'm not a keeno reader but I managed to get through about 70 pages in one evening, so its great for those who have found a niche that they enjoy to read. The book does have very similar/disimilar references to The Social Network but with some obvious additions that don't bore you down with the details.

However, this book is not a quick read and if you are after those type of books then I suggest opting for 'Screw it Lets do it - Richard Branson'. From the first section it is a well balanced booked that doesn't get you into the emotions of each member of facebook but rather where they stood and what they brought to the team hence this book is focused on facebook corporation not Mark Z, etc. (I think it will be abit Premiership-football-player like to release a biograph at the mere age of 27! ha)

A potential downfall, not at fault of the author, is that facebook does not know what is yet and is has clearly not matured/declined. Therefore I predict the final parts of the book will be filled with open ended questions resulting in you begging to read the sequel - The rise & fall of Facebook.

But out of all books on fast growing & influential companies of the last 10 yrs, from what i expect this should be in your top 10.
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5.0 out of 5 stars Bought as a gift for son., 8 Jan 2012
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C. Lavell "Cheryll" (Herts - UK) - See all my reviews
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As title shows l bought this as a gift for my 21 year old son for xmas, as he enjoyed watching the programme on tv about Facebook. Son has finished reading the book already and he said it was a great book, that is about as much conversation l get from him, so can not give you anymore about the book.
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4.0 out of 5 stars Great read if you love business, 20 Sep 2011
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J. Fraser (UK) - See all my reviews
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This book is not about what great features facebook has but how it got to where it is and the deals it made. A good read.
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4.0 out of 5 stars A must read if you use facebook for business, 29 July 2011
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Gem L Thompson (Woodbridge, Suffolk, UK) - See all my reviews
This book provides a fascinating insight into the ethos behind the company! As more and more of us are using facebook to connect and to grow our businesses it's really helpful to have this 'insider knowledge'.
It helps to know why facebook do the things they do and what they do and don't like us to do. We may all feel like we own facebook but we don't so it's good to keep on the right side of those who do!
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5.0 out of 5 stars The Facebook Effect, 9 Mar 2011
Facebook is one of the world's greatest companies. Along with Google and Apple they make up a triumvirate of modern technology companies that rely so much on customer interaction. The most amazing part of this is that Facebook hasn't reached its first decade of existence. 500 million of us (probably more by now) have joined up, and we use it to communicate with long lost friends, family on the other side of the world or to grow fictitious crops in a virtual world.

With the evolution of Facebook from its Friendster and Thefacebook.com history, David Kirkpatrick has written a very important book. `The Facebook Effect' catalogues and brings to life the genesis of possibly the most important social media company that the world has ever seen. The company access that he was provided with allowed him to write a book that is detailed enough to explain why the business is so successful, but also to write the whole story, warts and all.

Where thefacebook.com was originally set up to network college students at Harvard, Facebook has a whole world to conquer, and showing how Mark Zuckerberg and other have done this, leave you in no doubt that the first six years were merely the precursor to bigger and greater things.

This book provides an incredible insight into Facebook and its workings. It will be referred to over the years as it is updated, and will become the definitive history of Facebook. David Kirkpatrick has created a book that will stand the test of time.
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1 of 2 people found the following review helpful
4.0 out of 5 stars `Facebook makes it easier for people to organize themselves.', 13 Jan 2011
By 
Jennifer Cameron-Smith "Expect the Unexpected" (ACT, Australia) - See all my reviews
(TOP 500 REVIEWER)   
Many of us use Facebook nearly every day, and some use it even more frequently. But how did this particular social network come to exist, and why is it now the most popular social network in the world?

Originally known as Thefacebook.com, it was launched on 4 February 2004 from Mark Zuckerberg's dormitory room at Harvard. In the beginning, it was only available to those with Harvard eMail addresses. From such small beginnings, the site has grown to have around 500 million members today.

In part of this book, David Kirkpatrick tells the story of the development and growth of Facebook from 2004 to 2010. The second part of the book includes chapters focussed on the place (and impact) of Facebook: `Facebook and the World'; `Changing our Institutions'; `The Evolution of Facebook'; and `The Future'.

David Kirkpatrick spoke with a number of those involved with the early development of Facebook, including Mark Zuckerberg. This account of how a group of students were able to envisage and deliver the phenomenon that is now Facebook makes for fascinating reading. The development of Facebook is a curious blend of vision, commitment and self-belief coupled with the ability (mostly presented as Zuckerman's) to access advice from dot.com veterans where required.

To illustrate the impact of Facebook, the book opens with an account of how Oscar Morales, a civil engineer from Barranquilla, Colombia, formed a Facebook group in 2008 protesting the Revolutionary Armed Forces of Colombia. This Facebook activity quickly inspired massive, real-life protests against the leftist rebels. Yes, it's a dramatic illustration of how, in just a few years, Facebook has impacted on people and institutions around the world, by providing another effective communication medium.

Kirkpatrick then returns to Zuckerberg in late 2003 when he was experimenting with a number of online projects. But it was The Facebook that really took off, spreading quickly through the Harvard student body. Then, Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin rolled The Facebook out to other schools. In 2006, the site was expanded to the non-school population.

The first part of the book provides a fascinating corporate history of Facebook, largely from the perspective of Mark Zuckerberg. The second part of the book is focussed on the impact of Facebook and raises some of the issues that need to be considered as the site continues to grow in coverage and popularity.

As Facebook itself is dynamic and continually evolving, its story will continue to unfold. There are a number of issues in the development and use of Facebook that all of us who participate in it should be mindful of. And, too, there is a sense that there are other versions of the Facebook story still to be told.

The book is not without its flaws but it is well worth reading for those who want to know more about the development and impact of one of the most popular internet sites in the world.

Jennifer Cameron-Smith
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1 of 3 people found the following review helpful
5.0 out of 5 stars A True Genius Telling An Amazing Story, 10 April 2011
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The research and interviews that David conducted in order to come up with this amazing book made it a true classic in my library.

The Zuckerberg story is one of the most insightful, inspiring and exciting stories I have ever read of how the youngest billionaire in the world made his fortune without really caring about money.

A lesson to us all and I think David has done a stunning job of telling the story.

A must read for all.

Simon Dixon
Author Of Student To CEO: 97 Ways To Influence Your Way To The Top In Banking & Finance

Student to CEO: 97 Ways to Influence Your Way to the Top in Banking & Finance
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2 of 6 people found the following review helpful
5.0 out of 5 stars Social revolution in cyberspace, 3 Sep 2010
By 
Serghiou Const (Nicosia, Cyprus) - See all my reviews
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The book authored by David Kirkpatrick, Fortune magazine's main tech writer in New York, is insightful, excellently researched and documented, comprehensive in detailing the evolutionary development of the company and its landmarks, vividly sketching the atmosphere, setting and main actors and convincingly portraying the personality, clarity of vision and profound focus on the growing of the user base, continued improvement in the user experience, transparency and the long term as opposed to profits and the short term of the young founder of Facebook, Mark Zuckerberg.

The defining characteristics of Facebook since its inception which at the time was confined to the student body of the elite Harvard University were an online profile based upon a user's genuine identity that is real name, e-mail and photo and a network of friend connections. The default privacy setting was that such a community of friends could all see one another's information. These defining characteristics persist to the present day and worths mention that at the end of February 2010 when the book concludes, Facebook numbered 400 million active users, adding 25 million new users every month while it operated in seventy-five languages representing 98 percent of the world's population.

In the ensuing I shall describe in some detail two of the significant evolutionary developments of this phenomenally successful young company namely "News Feed" and "Open Registration" and shall conclude the review drawing a comparison between Google and Facebook regarding their perception of the internet and globalisation.

The News Feed was based on the idea to build a page that showed not just the latest photos your friends had added but all the things that had recently changed on the profiles of your friends. The News Feed would eventually be comprised of a long list of such alerts customized for each user. The conceptual model for the News Feed was a newspaper that was custom-crafted and delivered to each user.

Initially there was a huge backlash against News Feed on the part of the users, the primary objection being that it sent too much information about you to too many. This was satisfactorily resolved with a continuous dialogue between users and Facebook with an amendment of the privacy settings. Dialogue and transparency between Facebook and users in resolving disputes and arriving at a mutually satisfactory arrangement is something of a modus operandi for the company.

The second idea was open registration that is Facebook would be available to just anyone. And the people overseeing open registration had decided to also inaugurate a new way of getting friends to join you on the service. You should be able to download your email address book from any major email provider - Hotmail, Yahoo mail, Gmail, or AOL - and with a few clicks to find out who in your address was already on Facebook. You would also be able to send emails to anyone who wasn't on Facebook, inviting them to join. So central was this element that some began referring to open registration as "Address Book Importer."

Contrasting visions of Google an Facebook on their internet perception:Google at its core believes that at the end of this globalisation process the world will be centered on computers and computers will be doing eveything. That is probably one of the reasons Google has missed the boat on the social networking phenomenon. The Google model is that information, organizing the world's information, is the most important thing. The Facebook model is radically different. One of the things that is critical about globalisation in the Facebook's vision is that in some sense humans maintain mastery over technology rather than the other way around. The value of the company economically, politically, culturally, whatever, stems from the idea that people are the most important thing. Helping the world's people self-organize is the most important thing.
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