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22
4.7 out of 5 stars
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2 of 2 people found the following review helpful
on 23 January 2014
I dipped in an out of this book a lot when starting out in the start-up world and it was really valuable. There are some company stories that everyone in this industry just seems to know. When I started out people would talk to me about the Made.com story as if they were part of the founding team and I would just have to nod, so I started swatting up on the tube home, using Entrepreneur to find out the inside stories.
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1 of 1 people found the following review helpful
on 6 February 2015
I bought this book after reading some of the reviews. I must say the book has helped me in kick starting my online business. I recommend it to anyone who wants to do business online. If I had read this book earlier I would have done things differently...
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4 of 5 people found the following review helpful
on 7 May 2012
I bought this book as I am in the process of setting up my own online business.

The book is very well written in a simple and easy to understand language - and even the 'technical' aspects are easy to grasp thanks to the style.

Very inspiring to hear how the (now household names) started from nothing - thus proving it is possible to do with hard work and determination and all the other secrets and practical tips revealed in this book.

A must read and I highly recommend this to anyone wishing to start their own business and branch out - stepping away from the corporate machine, and carving a path of their own. A great mix of case studies and practical tips to adopt.

An inspirational read.
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4 of 5 people found the following review helpful
on 9 May 2012
A thoroughly researched and well written book giving lots of insight about how to set up and run an online business. The first section of the book - mini bios from successful entrepreneurs - is really interesting and nice to hear that everyone faces obstacles! The second part is the knowledge section. It discusses all the elements you need for an online business- getting online, types of marketing, funding etc etc. It doesn't tell you exactly what to do but rather acts as a spring-board for you to jump start your own thinking and more detailed research. Worth a read!
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7 of 9 people found the following review helpful
on 16 June 2012
Lucy Tobin's book is a great read for budding online entrepreneurs, For a start its well written, concise and to the point. as someone who has been involved in a so far successful online start up I recognise lots of the points made, and if I had the book 3 years ago it would certainly have saved me time and money! Its split into 2 parts, the first half and the most interesting is a set of biogs on several of the UK's leading online businesses and their founders. This is really useful stuff as Tobin has captured the essence of each business and common threads appear. The second half of the book is a great guide to setting up an online business, full of invaluable information and contacts. Its overall strength is that its is not too long, chapters are concise but content rich, and you can read it right through or, as I did, a bit at a time quite easily.

Business books should be more like this, too many business writers pad out their books to make them feel authoritative, Tobin does not need to, and the book is better for it.
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1 of 1 people found the following review helpful
on 13 December 2014
Amazing book about all the successful online in UK and their stories. It's a great guide with a lot of great stories.
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6 of 8 people found the following review helpful
I was advised to read Lucy Tobin's Entrepreneur by a friend who had heard that I was starting up a website. I immediately bought the book and after a few chapters promptly bought 2 more copies for my co-directors. It is essential reading for anyone, like myself, starting up an online business; it is full of wonderful anecdotes and advice from successful business people who have gone down the same route and are willing to share their valuable experiences.

We all found it easy to read and not a dirge, like so many books of this ilk. The book is well researched, informative and with lots of sensible ideas and easy-to follow guide-lines. Having read it, we all felt inspired, encouraged and motivated. I wouldn't hesitate to recommend this book to any burgeoning online entrepreneurs.

NF
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3 of 4 people found the following review helpful
on 19 April 2012
With 3 books to her name Lucy Tobin is a successful entrepreneur in her own right, evident in the well informed narrative and conclusions in Entrepreneur. This book is an invaluable opportunity for those serious about starting an online business to read a well written account of others' successes and learn from Lucy's thoughts and ideas.
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1 of 1 people found the following review helpful
on 18 September 2014
Fast delivery, good product. Thank you.
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2 of 3 people found the following review helpful
on 1 March 2013
Great book. Very easy to read - inspiring stories from established entrepreneurs followed by very well documented, clear and concise advice on the practical side.
I wrote 20 pages of notes to refer to. I'm an established entrepreneur, but not in the tech space, so for me, this was a really useful insight from which to start delving deeper into the online business world.
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