on 29 November 2012
Not too sure why it's called advanced as I think anyone starting out with adwords would find this book very good with comprehensive cover and easy to understand, well written explanations of how to set up adwords from beginning to end starting with keywords right through to testing the ads.
Unfortunately it didn't answer my problem, as I was hoping this second edition would cover PLAs (product listing ads) used for paid-for Google shopping already in operation in the US and soon to be implemented in UK (I think this is the case - but am struggling to find out how any of this is going to work which is why I bought this book!)
on 8 February 2013
I work for a large UK SEM agency and like to grab occasional books like these for the staff. So that, during screen-rest time, I can still give our account managers some Adwords related reading (mwa ha ha)
I cannot comment if it's any good for the novice (our guys are pro Adwords from the get-go), but as a reference for ad inspirations and tweaks its great. The account managers have definitely used this to help save the client money on accounts, even the managers that are too proud to own up to reading books like this.
Like all books though, be prepared to get the updates as Adwords keeps evolving.
I nearly bought the Perry Marshall book but have an earlier edition and was looking for something new: Brad Geddes's book is exactly what I was looking for. I've been running Adwords campaigns since 2005 but needed a refresher to help me reorganise a large account that had got out of hand during the busy pre-Xmas period. This book refreshed by knowledge of the basics and introduced me to many of the aspects that have changed in the meantime. It also offers a step by step process, in the final chapter, to implementing a well organised AdWords campaign.At present, I'm working on my text ads but will move on to the display ads once they're working well - I can't comment on those aspects of the book therefore at present.
My only criticism is that it could do with an update to cover the latest features and the big revamp of the user interface Google has undertaken in the past year or so. Otherwise, superb.
on 9 January 2014
Fantastic book, easy to read, follow and soak up the information. I've not finished the book yet but at 25% I am extremely happy with this purchase. This book is also great as a companion whilst working on PPC. Highly recommended to any PPC manager!