Top positive review
7 people found this helpful
Easy to read and practical take on ideas generation
on 30 January 2012
Joseph Benn is a late comer to the already saturated ideas generation/mapping/turn me into a genius genre, and I was slightly sceptical as to whether he would have anything new to add or would he be rehashing old ideas by the like of Edward De Bono and alike. I must say I was pleasantly surprised. Benn has an engaging written style that is approachable for those new to the subject and imaginative enough to be of value to professionals.
A criticism of most ideas generation/self help/get rich quick, type of literature is that they inevitably rely on the kind of user self motivation and tenacity that a reader of such books clearly doesn't have! (No offence) Benn unlike most authors of these types of book doesn't expect readers to have Richard Branson levels of determination and instead focuses on simple tools and practical ideas that ANY reader can quickly and easily utilise to start creating ideas of their own in the space of 5 minutes.
Using the advice and techniques Benn describes ANYONE can come up with unique and novel business ideas that will have a higher chance of success than most because they will utilise your own interest and values. An interesting useful and entertaining read!