Most helpful critical review
19 of 21 people found the following review helpful
Good advice, spread a bit thin
on 21 July 2013
A very ambitious book. The advice it contains is useful. It covers a wide range of Social Media, and for me personally that was a slight weakness.
You find yourself reading some great tips about Facebook and then it jumps onto Pinterest and Instagram etc. Because the book tries to introduce and cover what are essentially at heart very similar platforms it gets a bit repetitive.
It could also have benefited from a good proofreader, at least one tip is repeated word for word in one section.
I don't want this to sound unfairly harsh, it is a good book. The author definitely knows his stuff. It is written in a clear, approachable way. I used some of the advice from this book and got some great results.
If you are unsure where to focus your Social Media activity and are after an introduction and some useful advice on a wide variety of platforms then this could be the book for you.