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1 of 1 people found the following review helpful
5.0 out of 5 stars Brilliant Read For Anyone In The Marketing Industry, 6 Mar. 2012
By 
Gareth Rees (London, England) - See all my reviews
Understanding the value of social media is still a tall order for many businesses, both large and small. Understanding where it sits with their other digital and offline marketing can be even more difficult to fathom. As the title of the book suggests, "Paid, Owned, Earned" breaks everything down into 3 areas and expertly deals with each and how areas such as TV, content marketing, SEO, social and many more overlap, and how each are integral to the success of the other.

It's rare that you find an author who clearly understands, and has experience in each area, but Nick's trademark use of left field (yet perfectly hitting the nail on the head) analogies makes this a book that's not only a fun read, but will have you reaching for your pen and paper so you can put some of Nicks ideas into practice. A must read for anyone in the marketing industry.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Essential Reading, 14 Mar. 2012
As the lines between traditional media continue to blur and technology increasingly impacts and defines user behaviour, Nick's "Paid Owned Earned" offers a framework of understanding that enables marketers to navigate through complex, ever-evolving concepts and articulates clearly the growing impact and accountability of social media. Essential reading for anyone in the business of media.
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1 of 1 people found the following review helpful
4.0 out of 5 stars A book worth the small investment, 10 May 2012
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Was delighted to find a book about this very current topic. Worth buying if you are a student, academic or practitioner specialising in Marketing Communications.
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