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9 Reviews
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3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent and fascinating read
Rory is without doubt one of the most exceptional minds in adland. And as you'd expect, this book is a real mind opener. He has a great way of seeing things in a fresh way and putting complex things over in a way that makes it fascinating and joyous. If he wasn't in adland he'd be probably be the best teacher there ever was.
Published on 26 April 2012 by C. ARNOLD

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3.0 out of 5 stars Wonderful thoughts drunkenly illustrated
I love Rory. His insights are priceless. This book only marginally demonstrates his greatness. Could have let the designer sober up before finalizing the layout. The content is very good.
Published 8 months ago by Steven J.


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3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent and fascinating read, 26 April 2012
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Rory is without doubt one of the most exceptional minds in adland. And as you'd expect, this book is a real mind opener. He has a great way of seeing things in a fresh way and putting complex things over in a way that makes it fascinating and joyous. If he wasn't in adland he'd be probably be the best teacher there ever was.
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1 of 1 people found the following review helpful
4.0 out of 5 stars A man who thinks for himself, 1 July 2013
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Rory Sutherland is good company. He may be the Vice-Chairman of a major ad agency (Oglivy), but Google a couple of his online talks at TED and you get the sense that he'd be good value for a pint. Funny and interesting - the kind of guy who makes you laugh while re-wiring your brain.

His book, The Wiki Man, continues in a similar vein. It's a mixture of interviews, doodles, quotes, and bits of his Spectator column. Like the online lectures the conversation loops through behavioural economics, humour, advertising, social media, true crime, trains, and the brilliance of McDonalds.

And it's great stuff.

There's no 1,2,3 here. No formulas. Instead the deceptively rambling conversation reveals a man prepared to think for himself. In a world where half of all headlines bait us with "7 secret ways to do X" this makes for a refreshing change. Daring even. There is no formula for creative problem solving. There is work.

On the way you'll meet many of the key ideas in behavioural economics; loss aversions, maximising versus satisfying, relative value and so on... usually applied to specific things that drive Sutherland to distraction. Don't get him started on trains... for example.

It's an interesting, funny and easy read. What else are you looking for?

- Nick
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1 of 1 people found the following review helpful
5.0 out of 5 stars Inspirational, 2 July 2013
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Quite why Jeremy Clarkson has a blockbuster tv show, newspaper column and several best selling books and not Rory Sutherland I do not know. Sutherland is the thinking man's grumpy old man. His essays on marketing and behavioural economics set Sutherland out as one of he truly original thinkers of our time. Forget Seth Godin. All hail the Wiki man.
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3.0 out of 5 stars Wonderful thoughts drunkenly illustrated, 3 Sept. 2014
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I love Rory. His insights are priceless. This book only marginally demonstrates his greatness. Could have let the designer sober up before finalizing the layout. The content is very good.
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5.0 out of 5 stars Good stuff, 4 Feb. 2013
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Great book, easy read, insightful and funny. No real depth to it but that's not really expected in what is a collection of anecdotes
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5.0 out of 5 stars Five Stars, 15 Dec. 2014
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wonderfully entertaining and insightful entry point to the world of behavioral economics
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3 of 5 people found the following review helpful
5.0 out of 5 stars Brilliant, extraordinary and utterly hilarious., 2 Dec. 2011
Yes I got a free copy, and yes I know Rory, but even if I didn't I'd say this book is, like him, brilliant, extraordinary and utterly hilarious. Rory Sutherland is a legend, a genius, a rogue and a maverick - do yourself a favour and read his book.
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5.0 out of 5 stars Five Stars, 4 Feb. 2015
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Very enjoyable and insightful reading.
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3 of 12 people found the following review helpful
1.0 out of 5 stars DO NOT BUY THE KINDLE EXCERPT!, 13 Jan. 2012
Rory Sutherland is a real card, and I fully intend to read the rest of the book, but do not buy this sham excerpt.

Why pay 77p for something that is going free on the website? [...]
If you do purchase the excerpt, remember that you can return the ebook to Amazon for a full refund by visiting the 'Manage my Kindle' page.

What really takes the biscuit is that the Kindle "sample" is really an excerpt of the excerpt. Completely useless.
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Rory Sutherland: The Wiki Man
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