on 20 August 2008
Joanne S. Black calls herself the "Referral Queen," a sobriquet that suits her well. She tells you how to stop spending your life converting about 2% of your cold calls into sales and how to get referral contacts, instead, since your conversion rate will climb to about 50%. Her enthusiasm and passion are contagious as she tells you how to employ her methods. She even knows where your key sticking points will be and explains how to get through them. getAbstract thinks this book on sales really delivers the goods.