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5.0 out of 5 stars Great book by Jason Mann, 7 April 2013
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This is not a heavy read for sure but it does contain great information in easily digestible chunks. Although it is written from the american perspective and concentrates on "green field" organising (building databases of prospects, card signing and going for recognition) a lot of what is said is highly relevant to organising in the UK. Jason is an expert in social media and just the stuff on use of email (Simple isn't it? What could I possibly learn?) and Facebook alone is worth the price of the book. Check out his videos on Youtube or sign up for his courses and webinars (just google).

Much of what passes for organisation is often re-organisation. We can't build a movement by aligning and re-aligning groups we need to get more people involved. Five stars.
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