on 3 December 2013
Thank you Felix! An improved version of the original `As Good As It Looks' range. Improved, because my cat likes all 4 flavours. No dodgy chicken or rabbit, so no more waste. Happy cat, happy owner. Win-win!
Most cats are either Felix or Whiskas cats. It's just a fact. I've had cats all my life, and they all favoured one brand or the other - never both. (Forget supermarket own brands - if you are reading this then you surely have too) My 2 year old Dallas is a Felix cat. But he has preferences. He doesn't like gravy varieties; it has to be jelly. He doesn't like fish flavours, it has to be meat. And he doesn't like original Felix, he only eats `As Good As It Looks'.
Fussy? Hell yeah, he's a cat...but I'm not going to put down something I know he dislikes for the sake of variety!
With the original As Good As It Looks range, he liked the Beef and Lamb flavours, but often turned his nose up at the Chicken and Rabbit ones. I could see why. At least the beef and lamb looked rich and appetising. The chicken and rabbit were insipid and anaemic looking. All 4 varieties of the Doubly Delicious range look good and, far more importantly, taste good to Dallas.
The name is a bit of trick, because it's not as if there are 2 separate servings in a sachet. Each sachet contains what is basically a marriage of 2 different flavours to make a 3rd one; one that is totally acceptable to a fussy feline.
Considering that the 4 varieties in this range all contain poultry, which he doesn't like on its own, I was a bit surprised that he likes them so much. But the meaty flavours are clearly strong enough to mask the chicken-y ones. And let's be real here for a second. It's not as if these sachets contain much in the way of actual meat or chicken. There is 8% in a sachet. But that 8% is ALL `meat or animal derivatives'. You know, the stuff that's hosed off a carcass and rendered after everything else deemed fit for human consumption has been used up. (If you're interested, check out Sarah Hartwell's excellent messybeat.com website; this is the link to her paper on what's actually in commercial cat food [...]
The product description says it looks like `food you might have cooked yourself'. Unsurprisingly I have never cooked a meal for a cat, so I have no idea what it would look like. (Probably not this, but who knows what I would make him for 23 pence? Which is the cost of a sachet) In a review for another Felix range, one owner suggests warming up the sachet on the hob first. Like most people, I'm happy if I manage to bypass the ready meal aisles and cook an evening meal for myself. So the cat will continue to have his at room temp. Unlike some cats who only supplement cat food when they need to, Dallas regularly catches and eats field mice - and the occasional bird. Not because he's hungry. It's just what he does. He's a cat!
So I am very happy to cancel my subscription of As Good As It Looks Meat, and replace it with Doubly Delicious Meat. Along with his Science Plan dry biscuits, I think it provides a balanced diet, and he certainly likes it. I'm now saving up to £5 on a box of 48 sachets, so I am definitely happy. The benefits of ordering by subscription with Amazon are obvious - no more carrying heavy boxes of cat food home from the supermarket, or worrying what to buy if your particular variety is not available locally. And it's cheaper. I've been subscribing for over a year now, and find it invaluable.
They have to eat every day just like us, and we all want the best for our cats. At 23 pence a pouch, this is kind on the pocket and kind to your pet!