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2 of 2 people found the following review helpful
4.0 out of 5 stars Exactly what the title says; no massive insights but still fun
From Google to ebay, Sony to Coca Cola, all these massive global brands started humbly - obvious enough, everything starts somewhere! But, this book looks at the "inventor" behind each brand, how he/she got started and how they built their empire, and where the company sits today.

Potentially this is a very dry subject, but I think it`s pretty well presented...
Published on 3 Aug. 2009 by Little Cat Voom

9 of 9 people found the following review helpful
2.0 out of 5 stars Interesting but weak
How They Started: Global Brands is disappointing.

The writing style and research level are on a par with a set of weak formulaic pre-university essays. The proofreaders failed to perform basic checks of grammar.

As per a standard essay there are a small number of quotes from people involved with the companies. These quotes are referenced and appear...
Published on 6 Aug. 2009 by D. Clarke

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1 of 4 people found the following review helpful
3.0 out of 5 stars Brief Summary for each company, 26 July 2009
OrganicGreen "Knowledge is King and books a g... (London, United Kingdom) - See all my reviews
Customer review from the Amazon Vine Programme (What's this?)
It summaries the progress of the companies from his humble start to where it is now. You get about 6 pages on each company with photos. It easy to read. Each company has its own separate chapter so you can just jump to which every company you like to read about. It is good to get a overview if many if the big well known brands and how they developed to become so well known.
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