Top positive review
on 24 February 2015
Now That's What I Call R&B, or should that be Now-That-WAS-What-People-Called-R&B-Back-in-2011, is a fun slice of urban pop- traditionalists for R&B's soul-roots may wish to find another classic soul compilation for their needs! - when Nicki Minaj wasn't about sampling Sir Mix-A-Lot's Baby Got Back, Ellie Goulding wasn't a chart-topping soloist in her own right, and Tinnie Tempah and Lil' Wayne kept- and probably STILL are! - popping up on all kinds of records.
Whilst not all of it is going to be fondly remembered (Cover Drive's incredibly dodgy Lick Ya Down, and Dappy!) the compilation works well with a few gems here and there to be enjoyed when required. Therefore, whether it is Emeli Sande's Heaven, Aloe Blacc's I Need A Dollar, or Wretch 32's Don't Go, there is something worth revisiting down the line, when the music scenes changes out this 'urban' phase.
Now That's What I Call R&B is an entertaining compilation, and for those sceptical of these genre-based Now compilations, you may be surprised at how this compilation captured this urban pop music scene from the early 2010s, before Emeli Sande became a by-word for virtually any ceremony- happy days!