Customer Reviews


13 Reviews
5 star:
 (10)
4 star:    (0)
3 star:
 (1)
2 star:
 (2)
1 star:    (0)
 
 
 
 
 
Average Customer Review
Share your thoughts with other customers
Create your own review
 
 

The most helpful favourable review
The most helpful critical review


3 of 3 people found the following review helpful
5.0 out of 5 stars Superb Book
The Thank You Economy is a fantastic insight into how social media is changing the way businesses can interact with their customers. A must read for any marketer or business owner and well worth the time to any keen mind.
Published on 17 May 2011 by Joe R.

versus
8 of 9 people found the following review helpful
2.0 out of 5 stars Crush It was better (and that was average)
Lots of words - but little information.

Okay for bed-time reading as it will send you asleep.

Fairly boring, Gary doesn't say much in it. I have the Kindle edition and I have made hardly any highlights in it - far less than in any other book I own.

I would recommend that you don't buy this book, just watch his video podcasts instead.
Published on 13 July 2011 by Techboy


‹ Previous | 1 2 | Next ›
Most Helpful First | Newest First

2 of 3 people found the following review helpful
5.0 out of 5 stars Business begins with making people feel appreciated...and goes nowhere unless they do, 9 May 2011
By 
Robert Morris (Dallas, Texas) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
This review is from: The Thank You Economy (Hardcover)
In recent years, an avalanche of research data generated from marketplaces throughout the world reveals that when asked to identify what is most important to them, workers and customers identify "feeling appreciated" as being either #1 or #2.

Re-read that sentence and you will understand what Gary Vaynerchuk has in mind when observing "we have entered a new era in which developing strong consumer relationships is pivotal to a brand or company's success." The challenge is to create an at points of contact with each consumer an emotionally charged interaction because the cultural changes social media have ushered in "are already having a big impact on marketing strategies, but eventually, companies that want to compete are going to have to change their approach to everything, from their hiring practices to their customer service to their budgets. Not all at once, mind you. But it will have to happen, because there is no slowing down the torpedo-like speed with which technology is propelling us into the "Thank You Economy."

Long ago, Southwest Airlines' then chairman and CEO, Herb Kelleher explained his company's sustained success this way: "We take good care of our people, they take good care of our customers, and then our customers take good care of our shareholders." In the "Thank You Economy," appreciation is the coin of the realm. The aforementioned "emotionally charged interaction" involves two components: an employee who appreciates a customer or (yes) another employee and the person who feels appreciated.

Throughout his lively and eloquent narrative, Vaynerchuk inserts a number of insights that caught my eye. Here is a representative selection:

On his use of exaggeration: "I'd rather shock you into paying attention, and admit later that business rarely requires an all-or-nothing approach, than take the chance that you won't take the situation seriously enough." (Page 7)

"Right now, I'd say that social media is a bit like a kidney - you can survive with only one, but your chances of making it to old age are a lot better with two. Eventually, though, I think social media will be as important to a business as a strong heart." (80)

"Creating a Thank You Economy culture will become easier and easier as you begin hiring people who share your commitment to caring. It will be easy to spot the people already on your staff who can't adapt or just don't get the concept, and as they leave you will replace them with those who share your DNA." (102)

"Developing a powerful emotional connection could be all it takes to convince [consumers] to consolidate their spending with you. Plus, now that purchasing decisions are directly affected by consumers' relationships to the people they communicate with on their social networking sites, staying aware of who your consumers know and who they talk to regularly [i.e. those by whom their preferences and purchase decisions are most influenced] will become increasingly important." (196)

"Care - about your customers, about your employees, about your brand - with everything you've got." (233)

I selected the title for this review ("Business begins with making people feel appreciated...and goes nowhere unless they do") because I realized decades ago that I could not accomplish much of anything in my life unless I cared, really cared, about what I wanted to do and really cared about those on whom I depended for help to achieve my objectives. I also realized something else that proved to be even more important: Really caring about helping others to achieve their own objectives. It is easy enough to incorporate a company and obtain a license to do business. What happens next depends almost entirely on how much you care about who you are, how much you care about what you want to do, and how much you care about those with whom you will be associated. If you care enough about all three, you've got a shot. Otherwise, don't bother.

In the Thank You Economy, the "winners" will be those who care the most...and are cared about the most. If you are determined to be among the "winners," this is a must-read. In fact, it is a must re-read.

Think about it: If you don't care, why should anyone else?
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


2 of 3 people found the following review helpful
5.0 out of 5 stars It's a small town after all!, 22 Mar 2011
By 
Hans verschooten (Antwerp, Belgium) - See all my reviews
(REAL NAME)   
This review is from: The Thank You Economy (Hardcover)
Gary Vaynerchuk's second business book shows how much he has grown since Crush It!: Why Now is the Time to Cash in on Your Passion. Where the first one is about hustling and working your ass off for your personal passion. The Thank You Economy takes it to the enterprise.

But The Thank You Economy will be an eye opener for small and big businesses alike. Successful social media campaigns like the Old Spice man are failures in the long run if there is no one to keep the engagement going. Business needs to lose the short term thinking and start planning on keeping their customers by knowing and engaging them. Gone are the days of the hours waiting for an operator, we're living in an instant world where customers demand a basic level of service and respect. Customers are no longer the number they were in the mass market, we return to the individual attention of yesteryear.

Those who succeed in the Thank You Economy are those who under promise and over deliver.
Hey going to a store might even be fun again.

Thanks!
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


1 of 3 people found the following review helpful
5.0 out of 5 stars It needed to be said ..., 24 Mar 2011
This review is from: The Thank You Economy (Hardcover)
I believe that this is a must read for anyone who is looking to truly engage with their customers in the current era. Don't get me wrong, this book is no panacea or prescriptive 'how to' which can be applied in some kind of formulaic fashion, like a band aid over a weeping wound. Getting what Gary Vaynerchuk is passionately delivering in this book is the minimum price of entry to the game. How you build on this foundation through imagination, desire and your own driven passion to deliver more than your customers could have ever dreamed possible, is up to you.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


‹ Previous | 1 2 | Next ›
Most Helpful First | Newest First

This product

Only search this product's reviews