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25 of 25 people found the following review helpful
5.0 out of 5 stars Insightful, useful and knowledgable
I've read a lot of books on internet marketing ... and I mean a lot... and most of them are pretty tired, repeating the same old ideas and advice.

In comparison, Parkin's book is a breath of fresh air. It's a no-nonsense, practical guide that sets out a clear framework for a successful digital marketing programme; and it's clear right from the beginning that he...
Published on 21 Oct. 2009 by L. C. Pollitt

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2 of 2 people found the following review helpful
3.0 out of 5 stars Dates from 2009, when Digital Marketing was just finding its voice!
Basic, and sensible book, on how to apply marketing techniques in the new digital channels. Essentially "emarketing" - touching on website design, SEM, online advertizing, Email and "Buzz" marketing. Nice quick read.

However since 2009 Digital Marketing has become much more sophisticated specialized, and self-obsessed. There are now many more books on Digital...
Published 23 months ago by Ralph Hickman


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5.0 out of 5 stars good book, 12 May 2013
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Miss D. Najdenowa "deedeebg" (London, UK) - See all my reviews
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great price, very quick delivery.
a must-read to everyone who wants to get involved with digital marketing or just wants to find out more about it.
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5.0 out of 5 stars But the item does its purpose. Buy it., 7 Jun. 2015
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A good book, and writer, a good view to observe for our days and good service. Is not an easy book though. But the item does its purpose. Buy it.
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5.0 out of 5 stars Five Stars, 17 Nov. 2014
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Excellent book for people who wants to get into digital marketing
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1 of 2 people found the following review helpful
3.0 out of 5 stars felt mostly waffle, 19 April 2012
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I felt a lot went into explaining history rather than focusing on key features and makes it a slow read and at times feels it is all a bit waffle to fill pages. better books on the market.
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5.0 out of 5 stars well worth the money. good buy, 7 Jan. 2015
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Excellent condition.good purchase
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5.0 out of 5 stars Five Stars, 8 Mar. 2015
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excellent quality.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Well written and easy to understand., 8 April 2012
This review is from: Digital Marketing: Strategies for Online Success (Kindle Edition)
As it says in my review title, this book is well written and easy to understand. It is useful to the layman and the more advanced business marketer. Godfrey Parkin obviously has a wealth of experiance in this field. If you buy this book, you won't regret it. I also found this book useful, at a more basic level Building A Wordpress Business Website For Beginners - A Step By Step Plan For Getting Your Small Business Online Using Wordpress. This is worth a read if you want to give your small business an online presence quickly and cheaply.
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5.0 out of 5 stars Five Stars, 6 Mar. 2015
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Excellent
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