I like this because it does a good job when used with straighteners. It stops my hair from looking dried out. Because it's a cream and not an oil there is less chance of using too much and giving hair a greasy look.
This is nice as I have dry hair I put a lot without it looking oily.. I have wavy hair and this doesn't necessarily make my hair straighter..but no product I've tried ever has so I'd still say this is a good product