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5 of 5 people found the following review helpful
5.0 out of 5 stars Great guide to seeing through company spin
This is a great book to help you navigate through the jungle of company announcements and results reporting. We've all seen it happen - the bullish updates on trading which are just as swiftly followed by a plummeting share price as reality kicks in.

Rodney Hobson's excellent guide will help you penetrate the spin which nearly every company tries to put on its...
Published on 9 Sept. 2010 by Nick Hanna

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2.0 out of 5 stars A dull subject, comprehensively covered
This book may very well be helpful to serious investors getting ready to carry out in-depth research. It's thorough and written in plain English. But my goodness, it's boring.
Published 18 months ago by David Ryan


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5 of 5 people found the following review helpful
5.0 out of 5 stars Great guide to seeing through company spin, 9 Sept. 2010
By 
Nick Hanna (East Sussex, UK) - See all my reviews
This is a great book to help you navigate through the jungle of company announcements and results reporting. We've all seen it happen - the bullish updates on trading which are just as swiftly followed by a plummeting share price as reality kicks in.

Rodney Hobson's excellent guide will help you penetrate the spin which nearly every company tries to put on its performance, and to judge for yourself whether they're being truthful or not.

The author is particularly good at highlighting those bland generalisations which pepper company statements and which are intended to inspire confidence (the company is `well positioned', or has a `strong operational platform' for instance - all mostly meaningless).

He applies a healthy scepticism to a series of actual company announcements throughout the book. These analyses are particularly illuminating (for example, on the troubled building group Wolseley who had announced that they were `evaluating all their options'. Surely you would expect any competent board to be evaluating all their options, says Hobson, so it says nothing. Ditto the chocolate maker Thornton's, who highlighted `putting customers at the forefont' - businesses ought to be doing this automatically, he says, so why do they need to say it?).

On the financial side the book also encourages you to delve deeper and look beyond the bare figures provided, and gives some good advice on how to do this. It also explains the regulations around routine statements and how other important announcements (such as profit warnings and directors' dealings) will impact company shares. Well worth the cover price.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Understanding Company News, 4 May 2011
By 
Mr. A. R. Rudge (UK. Midlands.) - See all my reviews
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No book has given me more cause for thought than this one. How the market reply's to news is something of an enigma to me, news that you would regard as good and the market tanks, news that you regard as benign and the market rallies.

What in God's name is going on?

Rodney gives translations to the market announcements, giving translations that you just wouldn't have thought of. He gives examples of things to look for when their trying to bury bad news, and also when their trying to calm the markets nerves. This is a very subjective subject, but for the fundamentalist it's a must. This book is only the beginning, only experience can teach you, but this book is an excellent start.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Informative, 23 Mar. 2013
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This review is from: Understanding Company News: How to interpret stock market announcements (Kindle Edition)
Well worth reading,it taught me to understand another facet of the stock market and what to consider when dealing in stocks and shares.
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2.0 out of 5 stars A dull subject, comprehensively covered, 10 Aug. 2013
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This review is from: Understanding Company News: How to interpret stock market announcements (Kindle Edition)
This book may very well be helpful to serious investors getting ready to carry out in-depth research. It's thorough and written in plain English. But my goodness, it's boring.
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3.0 out of 5 stars Three Stars, 29 Jan. 2015
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This review is from: Understanding Company News: How to interpret stock market announcements (Kindle Edition)
a useful book
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0 of 2 people found the following review helpful
3.0 out of 5 stars Company News, 14 Oct. 2012
By 
Interquest (Ayrshire, Scotland,UK) - See all my reviews
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This review is from: Understanding Company News: How to interpret stock market announcements (Kindle Edition)
I found this book less imposing than it could have been. It was so short and didn't quite get to grips with the problems.
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