Most helpful critical review
25 of 26 people found the following review helpful
on 2 January 2012
As much of Seth Godin's book encourages you to stop procrastinating and act, what better time to write my first Amazon review. I think Seth has followed his own advice in writing this book and just got started, although maybe his actions were ahead of his thoughts. Sadly, it could have done with a few more ideas, better examples and a lot less nonsense. For example, Seth describes how the `lizard brain', fearful of being wrong, will discourage implementing some new innovative idea, and how we should always act if the cost of inaction outweighs the cost of action; fine so far. But in his example he states that the cost of being wrong in almost any sales, marketing, human resources, software or management innovation is less than the cost of inaction. Is that so? Is he being naïve here or simply oversimplifying to try to hammer home a point? This happens in too many places, and overall the book has the feeling of being ill though through, lacking in real experience and has the smell of the self-help, snake oil salesman that sends me running for the hills.
While some may benefit from a book which endlessly repeats a few simple ideas, I sadly do not. There is real skill in reducing complex ideas to simple principles, however, I would say that Seth lacks this skill and simply misunderstands or deliberately distorts any complexity in decision making and demonstrates this repeatedly in his writing. Unfortunately, this all serves to undermine some simple and worthy ideas that underlie this rather tedious and patronising text, such as the virtues of being an initiator, an innovator, overcoming fear of failure, etc.
This is certainly not worth the reduced price of 99p, or indeed worth spending any time reading. Avoid.