on 7 September 2012
From baseball to Wall Street, stories abound about the ways data and analytics change the games people play for fun and profit. Professor Thomas H. Davenport, executive Jeanne G. Harris and business researcher Robert Morison explain how companies can use good data and rigorous analytical inquiry to inform major decisions and processes. They guide the reader through an instructive road map to rerouting organizational DNA into an analytical mind-set. Their book is significantly less stuffy, dry and boring than it could be; no matter how intricate the authors get about spreadsheets, modeling software or analytical wonks, they always add some humor to leaven the reading. And that illustrates one of their crucial themes: "Analytical leaders" must always place people above data and pursue goals that truly matter to their firms and stakeholders. Every business has data that it uses poorly or doesn't use at all, and every business could employ and retain more analytical thinkers; on both counts, this book can help. getAbstract suggests it to executives and managers looking for quantitative methods that lead to qualitative results.
on 28 November 2011
This book illustrates how some businesses are improving results by using data analysis to inform decisions. This is a clear trend over the past decade and a wide range of examples are given.
What makes this useful is that it is written for business users who want to learn more about this area and improve the analytical capabilities within their organisations. So it includes frameworks which cover the stages of analytical evolution in a business, and the key ingredients for success, along with some thoughts on making the journey to more data-driven decision making.
I like the fact that it is concise and not a great thick tome, but still gives good coverage to a very topical subject. Although I've said it's really for non-analysts, I think analysts will also find it an encouraging and thought provoking book.
It's probably the best book for practically introducing the subject and the authors are all credible and advising major companies in this space.