Top positive review
12 people found this helpful
Refresh your business ideas.
on 9 February 2013
If you've not thought much about how others (customers, rivals, bank manager, etc) perceive your business, and are wondering how to improve it (like I was), then this book is quite a good way to refresh stale ideas, add focus, and gain the benefit of a different approach, possibly from several different useful angles. In other words it helps us to identify and promote our "Brand".
This is not a turn-key or cook-book solution, we still have to do all the hard work, and it will not take a mere 30 days. While one could skim through the book for an overview in a day or so, to my mind to achieve any worthwhile results it looks more like six months of hard slog. As we all know, the rewards in most businesses are directly proportional to the amount of CONSTRUCTIVE effort one is prepared to put in. The book helps a lot with being constructive, and will minimise wasted effort, and should help to prevent us from being trapped into running around in a diminishing circle.
Even if in the end you make no changes at all, it is still a worthwhile read because you will have almost certainly broadened your perceptions about the business world, and in turn how it perceives your "Brand". It does not provide all the answers, but it is a good starting point, a broad grounding giving us a better and wider view of the big picture. It supplies us with enough ammunition to be able to ask the right experts the right questions at the right times for solving our particular difficulties.
If we end up paying the inevitable experts' professional fees for only a few days instead of a few weeks then it will have paid for itself many times over. And yes, it did help me, eventually.