Top critical review
38 people found this helpful
Lightweight, with some nuggets
on 5 March 2010
This book doesn't read well and feels as thought because it's a straight transcript of Seth Godin's blog. Whilst this is an easy way to generate book content, it doesn't add to the quality or flow.
Too many of the statements are repetitive truisms that you could find in dozens of other books on this site. Read his blog instead occasionally, and save yourself the cost of buying this book.