on 24 August 2010
I was hoping for really useful information that I wouldn't be able to figure out myself by browsing the site.
"Written by Americans for the hard of thinking."
I'm not impressed as page after page states the bleedin' obvious.
My advice: Go to Alibaba, use your common sense and have a dabble, ask questions and take the plunge. Start small and suss out your suppliers, get friendly with them and have fun.
Anyone who needs this book (I don't mean anyone who "Thinks" they need this book, that was me) shouldn't be in business. It is simplified, patronising and a very dull read.
That's just my opinion, I could be wrong.