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Small Is the New BIG is Seth Godin's attempt to translate blogging and brief magazine essays into a book without losing the immediacy of the original contexts. Unlike most books that bore you would pages of uninterrupted type that say very little, this book is broken up into 184 brief segments that challenge the world as it is . . . to become like the world as it should be: Full of respect, common sense, helpfulness, thinking responses, and meaningful work. Unlike a blog which is in reverse chronological order, these materials are alphabetical by subject -- But drat . . . I would have liked to read in reverse chronological order.

The writing is at its best in pointing out today's nonsense in word pictures, much as Scott Adams does with cartoons. Less often does Mr. Godin move onto suggesting what to do . . . other than to suggest you DO SOMETHING DIFFERENT! I was most impressed with his thoughts that making experiments and changes should have the presumption of going forward, rather than the status quo.

I'm not sure everyone is going to be persuaded that being a free agent is going to be a better life . . . until they learn how to prosper in that unaccustomed role.

For those who are less familiar with the Internet, his suggestions about which Web sites he uses . . . and for what . . . will be welcome. You cannot help but dig deeper into the blogger world after reading his enthusiasm for blogging's potential to spread ideas and make connections as a conversation.

If you're already a free agent, are prospering, and can navigate your way around the Internet, blogs and obnoxious service providers, you'll get chuckles . . . but not much practical advice.

This book is for those who are nameless cogs in large organizations and haven't broken out yet. Be Free!
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on 4 April 2015
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