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Surprisingly disappointing - from a WOW fan (honest)
on 23 November 2009
"We Love Machine" is going to have to grow on me because it doesn't seem to have the character or distinctiveness of any of the previous three Way Out West albums.
The album it's most similar too is "Way Out West"- largely instrumental, atmospheric, and with more use of vocal samples than on "Intensify". It doesn't have the vocal diversity of "Intensify" nor the half-pop-music feel of "Don't Look Now". It isn't what I was expecting the 4th WOW album to sound like at all.
It's got some stand-out tracks, for sure. "Body Motion" is a lot of fun, "Survival" a strong (but slightly out of place) vocal track, and "Tierra Del Fuego" is a more ambient, filmic album-ender (a bit like "Earth").
It wouldn't sound out of place on the Global Underground record label. That's meant as a compliment, I love GU Records but they do always have a fairly reliable smooth warm house-music feel to them, they rarely ROCK. Some of Way Out West's previous music reaches incredible levels, of euphoria, of emotion and of quality, but nothing on "We Love Machine" seems to match it. It lacks the energy, it's a bit pedestrian.
The album blurb says that Nick and Jody have invested heavily in analogue synthesizers. Unfortunately the net result is that they've made the first dated-sounding Way Out West album. This album sounds like it should have been made *before* they put out "Way Out West".
Surprisingly disappointing. But if it grows on me, I promise I'll come back and edit my review.