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The Social Network Business Plan
on 23 May 2009
A little disappointing - a strange writing style that is quite evangelistic and informal chatty conversational. Basically he believes that rating sites will replace much of marketing as trusted word of mouth becomes the preferred consumer source of information and that these sites will be worth millions as the owners can sell packaged and anonymized information to corporates about 'what people are saying about your brand'. Also that citizen journalists will get paid using 'tip jars' which the network will take a slice of. It could have ended at the end of the first chapter as the rest of the book is less interesting. Pretty easy to read though.