Top positive review
9 people found this helpful
informed, honest, entertaining and will make you better at your job
on 4 May 2008
I was recommended this book by one of the UK's top Creative Director's. Having attended a creative briefing and evaluation workshop for two days this book was one on the reading list. It's been updated i believe from earlier editions to include more reference to digital channels which seems to sit well alongside the older example of classic VW ads. The basic premise there are some well established timeless rules that still apply. Know your audience, keep it simple, dare to be different and make it interesting. Even selling the most boring product on earth, if its serves a purpose for the consumer, the advertising doesn't have to suck!
A great read for anyone new to advertising, anyone who's been doing it for years and anyone keen to learn. To hear Luke Sullivan talk in person search for American Copywriter blog. He did an interview with the two guys that run that podcast each week in April 08. Worth a listen