Top critical review
7 people found this helpful
Beats 'Bonfire of the Brands' hands down!
on 24 June 2009
If you've heard all the hype about Neil Boorman's 'Bonfire of the Brands', I'd urge you to watch this film. Unlike that gimmick-laden publicity stunt of a book, Gorman's film does what it sets out to do simply and effectively, without ignoring the practicalities. Not for Gorman pointless symbolic gestures (you won't find him pouring BP petrol down the drain or throwing WalMart food in the bin) - he gets on with it and tries his best to complete the journey on the terms he set out to. The results are at times fascinating and often touching. As other reviewers have said, you may feel like you've suffered from 'how do I get petrol?' overdose by the end, but there is a point to it - aside from the practical aspect of needing petrol to complete a journey, independent gas stations were once a big part of America that is dying out. What was once something for a working class man to aspire to own is no longer a realistic option.
If you're looking for a laugh-a-minute road trip show with crazy events, this is unlikely to excite you. But it's interesting, watchable and above all, real.