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5 of 5 people found the following review helpful
4.0 out of 5 stars Branding and Coprporate reputation
Van Riel and Fombrum stlye of writing both engages the reader and provides authoritative insight into a very important component of business mangement.
For students of Marketing , Business and Public Relations the book provides an excellent platform to both understand and explore theory and practice of corporate communications with simple graphics and commentry. A...
Published on 9 Aug. 2010 by The Theosophist

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1.0 out of 5 stars Someone needs to learn how to create a Kindle book!
I can't believe the Kindle version costs so much money! There are no anchors so you have to guess where the chapters start. I have wasted so much time trying to navigate this book when I should be studying. For a Corporate Communication book - its sending out a shoddy message! And the publishers should have quality checked this before selling.
Published 18 months ago by Vicky Vaughan


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5 of 5 people found the following review helpful
4.0 out of 5 stars Branding and Coprporate reputation, 9 Aug. 2010
Van Riel and Fombrum stlye of writing both engages the reader and provides authoritative insight into a very important component of business mangement.
For students of Marketing , Business and Public Relations the book provides an excellent platform to both understand and explore theory and practice of corporate communications with simple graphics and commentry. A valuable book that should be on all the book shelves of marketing and business managers. Easy to read and clearly presented.
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5.0 out of 5 stars This is an excellent book. This and Fombrun (1995) are two excellent ..., 21 Feb. 2015
This is an excellent book. This and Fombrun (1995) are two excellent introductions to the reputational aspects of corporate communication. This field has attracted a lot of fakirs but this book provides solid guidance and widsom for managers and students.

Daniel Valentine is the Author of: “Online Marketing to Investors: How to develop Effective Investor Relations” (Business Expert Press, 2015)
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1.0 out of 5 stars Someone needs to learn how to create a Kindle book!, 3 Sept. 2013
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This review is from: Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management (Kindle Edition)
I can't believe the Kindle version costs so much money! There are no anchors so you have to guess where the chapters start. I have wasted so much time trying to navigate this book when I should be studying. For a Corporate Communication book - its sending out a shoddy message! And the publishers should have quality checked this before selling.
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