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1 of 3 people found the following review helpful
5.0 out of 5 stars The best ever book about TV and audiences, 6 Aug. 1999
By A Customer
Brilliant, highly readable book showing the role of TV in the lives of ordinary people, i.e. everybody. Very well-written, and the summaries of previous research make it great for the undergraduate student. The quotes from all the viewers, 500 of them, make it a very easy and enjoyable read. I liked the pages about battles for control of the TV in the family, and about gender. The chapter on news got a bit boring. Overall though this is essential for media studies people, I would have thought.
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1 of 3 people found the following review helpful
5.0 out of 5 stars Excellent, authoritative study, 11 Aug. 1999
By A Customer
This is an excellent book on the TV audience and should be included on every media studies teacher's syllabus. Useful summaries of previous research, plus fascinating new data based on diaries kept by 500 people over five years, equals a great resource. There isn't likely to be another study this big and detailed for a long time.
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