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on 8 August 2005
As time goes by, each one of Jay K's albums sounds successively nearer an "average" Jamiroquai sound. Each one is progressively less different than and to the last. Using statistics it is possible to establish that, at this rate by 2011 Jak K will be consecutively re-releasing the same album into perpetuity.
Far fetched perhaps, but at the outset of Jay K's musical adventure each of his bands' discs occupied a different stylistic corner: Emergency on Planet Earth was chaotic Acid Jazz, Space Cowboy gave a nod to the minimalism of house music, Traveling Without Moving was pure pop, Synchronised attempted a tribute to disco.
However, with the ingredients of the Jamiroquai formula already played out in pure form Jay K's only next step was a series of elaborate combination albums that, though ambitious in their intent, formed far less a symbiotic new form and more a virtual, stylistic "best of". Both A Funk Odyssey and Now Dynamite purely represent delivery against the standards of the Jamiroquai "brand". Not to labour the point, but the opening tracks of both the last two albums are the same "Feels so good" / "Feels just like it should".
It's a function of having so much more money and fame than your fans, and thus reduced emotional proximity to your audience, that has led to many an artist being swallowed in the mire of empty concepts and "good will" songwriting. Elton John, Michael Jackson, Oasis are conspicuous examples.
For Generoquai to get back to Jamiroquai Jay K needs to get back to that genre busting approach of the early nineties. Either that or by 2011 the law of averageness will have taken another one of pop music's leading lights.