Well, in the spirit of the infamous "biro" review, here goes:
The product was white, which is good for printing on as most printers don't print in white, so (generally speaking) you'll be able to see what the printer has produced. The paper was flat, which helped it fit through the slot in the back of the printer (I have found that with other paper which features lumps, bumps, old car tyres etc. that this can cause feed problems - none of those with this baby!!). The paper came on a roll - sadly not a cheese one but plain old cardboard (I must admit that this wasn't very tasty - took me over an hour to get through it, but the fibre content helped - if you know what I mean).
I can say little more than my wife's frighteningly accurate comment - "It's rolly and papery" - nuff said!