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Bank 3.0- Why banking is no longer somewhere you go, but something you do
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2 of 2 people found the following review helpful
on 25 October 2012
A welcome expansion on the thoughts written in Bank 2.0, King provides a look into the massive changes in financial services distribution, payments, consumer behavior, competition, engagement and social media integration in Bank 3.0. Filled with case studies and updated market research, King gives another wake-up call to bankers who want to continue to do business the old fashioned way -- with paper, bricks and mortar, vast human resource involvement, inefficiency and less than optimal customer experience. As he states, no longer is banking a place to go to, it is something that is done . . . 24/7 on my terms using my phone, tablet of computer instead of a branch.

An industry futurist, King again provides an in depth look into what is happening today and what we can expect going forward. If it is not on the bookshelf of my banking clients, I will provide it to them since it is a must read for any banker wanting to embrace change and make a difference in their organization and for their customers.
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1 of 1 people found the following review helpful
on 17 January 2013
As a Gen Y working in the banking sector, Bank 3.0 makes nothing but sense to me. The pity is that too many Bank executives do not understand that their old fashioned way of running a bank is so outdated its like they are driving a Model T when everyone else is driving a Ferrari

As an industry with a lot to answer for, King gives some helpful tips and great case studies to help those wondering why Banking is completely different to the way it was. Today, customers want convenience. They want banking to fit easily into their progressively mobile and digitally centered lives. Banks are now being judged on the ease and speed with which customers can find information, research and buy products, open and access accounts, conduct transactions and get service issues resolved - in short, how easy it is to do banking -- when they need it and from whichever channel or device they prefer.

If a Bank is not embracing this paradigm shift then Bank 3.0 is a useful present to give to your bank manager. Maybe then they might realise that Banking is not somewhere you go (their branch) but something people do, whenever they want, however they want (mobile, ATM, phone, tablet, desktop)
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on 2 April 2015
Brett King is the author of Bank 2.0, a futurologist, a banking sector specialist and founder of Movenbank. An author that practises what he preaches. When he wrote Bank 2.0, he was ahead of the curve and with Bank 3.0 he jumps even further.

Moore’s law. Gilders’ law and Metcalf’s law

Banking is of particular interest to us (we have a lot of clients in the financial sector), but I think this book is relevant to any industry or business. Brett King takes all the changes in

customer behaviour
technology
internet
data
mobile
social media
and explains how that impacts on banking. All these changes are also impacting on your business. Change at a neck breaking speed. Moore’s law. Gilders’ law and Metcalf’s law (faster, cheaper, smarter combined with network effects) are ensuring an explosive mix of not only a lot of new technology but also ensuring much quicker adoption of new technology by consumers.

Key question 1

A key question for you is how to sync the adoption rate of your clients with your own organisation. Customers don’t care about your million Euro legacy system.

Intelligent, non intrusive permission marketing

Customer service. Digital. Driven by convenience and relevance. Without friction. When and where they want. In context and with an ability to predict, and be precognitive. Preferably on a mobile device and as an app. “New Normal” by Peter Hinssen indeed (http://www.youtube.com/watch?v=d5roUrjaSP4)

With a social media engagement layer on top. Engagement and dialogue as part of the customer service mix are critical. Why? They are talking about you any way. And engaged clients spend 30% more. Not pursuing a social media strategy will be more expensive that not.

Key question 2

How delightful, frictionless and social media savvy is your customer service?

Some statistics:

– By 2015 mobile device will dwarf PCs (you have 2 years left)

– People spend 72 minutes a day on apps

– 2/3 of American sleep with their mobile phone

– Only 4% of people under 18 years old use e-mail

– Every minute a 100,000 tweets are generated

– 2011 created 5 exabyte (one exabyte is a billion gigabyte) of unique content

Key question 3

Are you and your organisation ready and digitally competent?

To finish with paraphrases from Bank 3.0.

Bank 3.0 (=Business 3.0) is about change. Change that is inevitable, change that is speeding up and change that is extremely disruptive. You may not agree with the predictions. You hopefully agree that consumer behaviour is changed and you are amazed how many people use iPhones, Android devices and tablets. Or how many people are discussing Facebook and Twitter.

Keep talking to your clients. Innovate and experiment. With the current adoption cycles you can’t afford to wait. Create a team that is both an advocate for customers and enabling advocacy by customers. Create great customer journeys. Give these resources huge support. They are your future.

If you don’t adapt, customers will pass you by at warp speed. Get on board or get out of the way.

Cracking book! Great to create a burning platform for your staff. In any business.

Do you have a challenge that you need to address? Want to know what the world’s leading minds think? Go here http://www.bookbuzz.biz/submit-challenge/ and find out.
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3 of 4 people found the following review helpful
on 23 November 2012
Whenever I despair at the state of consumer banking I reach for Bank 3.0 to remind me there is a future. Whether that future will include the usual suspects is another matter. Brett King writes about the way banking has to change; in a style that will appeal to anyone with an interest in the future of banking, whether they work in the sector or are just an innocent consumer caught in the crossfire. Brett's passion for the future of banking is evidenced by his founding of Movenbank, a new bank that encapsulates many of Brett's ideas. This book should be compulsory reading for every consumer banking employee who cares about the future shape of their industry.
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on 30 October 2013
Brett King captures the essence of modern banking in a fascinating narration.
Coupled with examples and how-to guides, this book is a must-have tool in the hands of every manager or professional working in the Financial services industry.
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on 28 December 2012
A worthwhile book on the state of Retail Banking. Whether there is sufficient new material to justify a new book in addition to the excelled Bank 2.0, I'm less sure.
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on 17 December 2012
Many concepts explained in detail about retail banking. Some topics and articels are not much different from author's other book, 2.0
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on 3 March 2015
Fast delivery and good quality
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0 of 1 people found the following review helpful
on 22 December 2013
Many of the issues addressed by Mr. King are almost a thing of the past in Sweden - cheques, the need to visit branch offices to take out a mortgage or cash management to mention a few examples. Even so, the ideas outlined in the book are relevant to anyone in the finance industry, regardless of location.
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