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8 of 8 people found the following review helpful
5.0 out of 5 stars Great photos/ commentary on bold masters of world design, 17 Oct. 2001
By A Customer
From Stickley to Saarinen, Fiat to Alfa Romeo, Braun to Bosch, Raymond Loewy and others, this book presents a concise and good read for both the expert and novice on (primarily) 20th Century Design. If you want to find out who are/were the movers/shakers of the Nouveau/Deco/Bauhaus/Postmodern styles, this is your book!
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4.0 out of 5 stars Overview of designers and design trends in 20th century consumer goods, 1 Nov. 2010
By 
AK (London) - See all my reviews
(TOP 500 REVIEWER)   
This review is from: Industrial Design A-Z (Paperback)
This is another Taschen guide on 20th century design, however this one is probably the most general one, as it does not focus on a specific product / product class, or a specific designer or era but aims to give an overview of the late 19th to the first years of the 21st century generally. It will range from soaps, to cars, to planes, clothing, furniture, in fact pretty much any class of consumer product is likely to feature somewhere inside.

It is divided into two main parts (after the customary 2 page broad brush stroke introduction) - the first one focusing on various designers and companies, and the second one on the trends, materials and techniques.

As said, the first of those parts is neither designer, nor product centric but is an eclectic mix of Manufacturer, Designer and Product entries. They range from one to 5 pages per entry and include at least one picture and a brief description. These will of course not provide you with an in-depth knowledge of the designer / company in question but they will at least give you a short overview - more of a cocktail party conversation piece knowledge than an expert debate foundation.

The second part will deal with things such as new materials (aluminium, carbon fibre, etc.), product trends (streamlining, aerodynamics...) and general trends (branding, essentialism...). Again a short 1-5 pages piece is written on each and you will get a similar depth as in the first part.

As the book is quite hefty (even by Taschen standards), it omits the usual tri-lingual presentation and is in one language only - this for instance is only in English. Therefore beware what you are buying, if you are not fluent in all the usual Taschen languages.
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5.0 out of 5 stars Essencial Book for designers, 24 Oct. 2013
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This review is from: Industrial Design A-Z (Paperback)
I think this is a perfect book for designers who want to know about the most famous products and designers in the world.
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Industrial Design A-Z (Klotz)
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